Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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A Video Storytelling Archive: Great People Relive Unique Memories at Web of Stories

A Video Storytelling Archive: Great People Relive Unique Memories at Web of Stories | Internet Marketing Strategy 2.0 | Scoop.it


Robin Good: Web of Stories is a free web site service which collects and organizes great people recounting key memories in video. Web of Stories also provides an opportunity for anyone to record, upload and share their own story in a video clip.


Record your story here: http://www.webofstories.com/record


On the site, you can already find plenty of videos of famous scientists, authors, movie makers and artists telling their stories through video.


Thematic channels: http://www.webofstories.com/channels


Telling stories, to help others understand an idea or comprehend what your product / service is all about, is increasingly being recognized as one of the best approaches to convey information in a mode that can be easily followed and absorbed.


P.S.: Web of Stories has lots of interesting clips, but nonetheless the opportunity for viewers to vote and rate such videos, navigation and access to the collection best parts remains yet an area in which major imporvements can be done.


Try it now: http://www.webofstories.com/



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Anca Toader's comment, November 5, 2012 12:43 PM
Thx. Have rescooped on New Storytelling Formats.
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Ideas and Examples for Valuable and Engaging Curated Collections on Pinterest

Ideas and Examples for Valuable and Engaging Curated Collections on Pinterest | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Here is some great advice, and real-world examples of how Pinterest can be used to engage fans, create interesting content and making your brand more visible.


Key interesting approaches include: 


- Creating contests in which fans create thematic boards that showcase your ideas, products or services


- Showcasing your fans using your brand or tools


- Arranging collections of valuable resources in-line with your brand interest


- Uncovering backstage pics and crowdsourced images of events


Read the full illustrated article: http://mashable.com/2012/01/19/pinterest-brands/ 


 Check out also: http://searchenginewatch.com/article/2139906/7-Creative-Ways-Your-Brand-Can-Use-Pinterest 

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Marcello Cosa's comment, January 21, 2012 7:55 AM
Ciao Robin...che bell'articolo!

È proprio ciò che vorrei realizzare io con le mie gallerie/directory di valore.

Peccato che Pinterest non permetta l'embed.
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A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio

A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio | Internet Marketing Strategy 2.0 | Scoop.it
 

Robin Good: If you are looking for great examples of Facebook marketing at work, you may want to check the Facebook Studio, an official gallery/catalog of marketing campaigns using FB.


"...a place where creative agencies and marketers can deposit examples of great campaigns that leverages on the online social network to connect with audiences and have authentic conversations.


So far Facebook Studio has over 750 examples submitted and approved from around the world, and Facebook also holds the Facebook Studio Awards every year to recognize and laud the best work in the field.


Agencies can create an online profile on Facebook Studio that shows off their creative digital work, along with any of the awards accorded by Facebook.


These profiles go into a directory which is searchable and accessible, so you can preview the work.


Creatives who have worked on those projects or campaigns can be “tagged”, so people know who’s been involved in them. Creative individuals can also build their own profiles – which is separate from their regular Facebook profile (although they can be linked) – so that they can be tied to the work they’re involved in."


Source: http://www.youngupstarts.com/2012/07/13/digital-creatives-can-build-credibility-with-facebook-studio-and-facebook-studio-edge/


Get inspired.


Check it out here: http://www.facebook-studio.com/



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