Internet Marketing Strategy 2.0

If you re looking for great articles, resources and guides about content strategy and its characteristics, you have found what you were looking for.

Jontahon Colman, has curated an excellent catalogue of the best resources on content strategy resources available online. 

From books, to magazines, journals, blogs, articles, forums and events, this annotated list has plenty of valuable resources and it is definitely a valuable reference asset to save for anyone interested in deepening his knowledge about content strategy.

Free to use.

Check it out: http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ 

If you are looking for concrete examples of how you can significantly improve user adoption of your new online service, you better check out this new mini-site dedicated to illustrate in detail how popular online services turn the sign-up and getting started process into a success.

For each service reviewed you can flip through an illustrated slideshow that highlights each and every detail that makes a difference in the signup process.

Free to use.

Very useful. Simple to understand. 9/10

Check it out now: http://www.useronboard.com/ 

http://www.useronboard.com/onboarding-teardowns/ 

UserOnboard is the work of Samuel Hulick.

If you are goal includes marketing and selling information products or services to the adults, entrepreneurs and business men of tomorrow, I recommend you read this short article by Scott Di Marco, who is the Library Director at the University of Mansfield.

Inspired by Stefan Pollack's book "Disrupted", Scott identifies and lists down the key critical points defining the iGeneration:

Generation X was about "us versus the man"

Generation Y was the "me" generation

iGeneration is the "us" generation - together they can change institutions and create the environment they want.

In addition he identifies these specific characterizing traits:

- They strongly rely on recommendation and referrals of friends, peers, and other consumers

- The expert or journalistic critics only matters if they agree with them

- Forget print and TV. They use mobile devices like oxygen

- They want information that's relevant and or funny.

- They look for specific, niche info. 

- Ads are ok for them as long as they are relevant and authentic. 

- They want a relationship. They do not want to be sold stuff.

Scott Di Marco  then goes to on to provide some key insightful recommendations on how to approach these people by listening and adopting a curatorial approach.

My comment: Scott Di Marco's analysis doesn't apply only to the world of libraries. The future of marketing is indeed strongly bound to understanding and respecting the values and traits of the new generations outlined above. Cultivating them can only benefit any company or organization that wants to look at long-term survival.

Insightful. Great advice. Recommended. 8/10

Full article: http://www.huffingtonpost.com/scott-dimarco/the-new-reality-is-disrup_b_3861417.html 

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