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Roger Ellman's curator insight,
September 26, 2013 5:59 AM
I include this is the ServingExperience collection because a company that exists, follows and thrives upon the ServingExperience way will have a story, and stories that are sincere and true (essential for them to work for a company) and these will also (need to) be truly embraced from CEO to kitchen towel supply supervisor - then and only then does story, brand and reputation float on the high seas of the marketplace.
FredGodefroy's curator insight,
September 28, 2013 10:07 AM
Toutes les bases d'une bonne histoire résumé en quelques mots. J'adore ! |
Susan Velez's curator insight,
October 5, 2013 12:50 PM
Awesome video and I know that story telling can be very powerful. I guess it's time to start reading more stories so I can get better at telling stories.
Katherine Anne's curator insight,
October 7, 2013 5:48 PM
I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. |
Have you done anything interesting lately? Don't get hung up on what "interesting" means--remember, Larry David and Jerry Seinfeld created an entire series around seeing the "interesting" and amusing in the mundane things we do everyday. Few of us have the freedom (or money) to travel the globe doing interestingly mundane things, but we DO things every day that are more interesting than we might think!