Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Rescooped by Robin Good from Landing Page World
March 7, 2012 1:46 AM!

7 Copywriting Best Practices for Effective Landing Page Copy

7 Copywriting Best Practices for Effective Landing Page Copy | Internet Marketing Strategy 2.0 |

Excerpted from the original article: "If you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these 7 landing page copywriting best practices.


1) Use Action-Oriented Language

If within 3 seconds, a site visitor can't glean what exactly they can do on that page, they click the back button.


2) Use Value-Oriented Language

The value is the "so what?" of your landing page copy. Use language to convince visitors that the time they'll spend filling out your form is worth it for the offer they'll receive


3) Use Reader Keywords

What is a reader keyword? It's a phrase I just made up to describe the keywords a reader -- not a search engine, a reader -- will look for while scanning your page to understand what the page is about.


4) Write Using the Second Person

Writing in the second person means instead of saying "I," you speak in your readers' terms by saying "You" and "Your."


5) Go for Clarity Over Creativity

You're on a timer. It's set for 3 seconds. There's no time for fluffy language.


Discover the remaining points in the original article here: ;


(Curated by Agostino Caniato:

Via Agostino Caniato
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Rescooped by Robin Good from Marketing Strategy and Business
February 21, 2012 1:29 PM!

How To Write Compelling Call-to-Action Copy That Gets Visitors To Click

How To Write Compelling Call-to-Action Copy That Gets Visitors To Click | Internet Marketing Strategy 2.0 |

From the article: "Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects."


Here some immediately applicable tips for effective call-to-action copy


1) Begin With Subjects & Verbs:

Verbs and subjects help us to quickly glean the meaning of a sentence, acknowledging this when crafting your online call-to-action is crucial when the attention of readers is more elusive. Verbs are the part of speech that generate the most shares on Twitter.


2) Include Numbers:

Numbers are a great way to break through the clutter of ambiguity, be specific about your offer, and set the right expectations. A number tells visitors exactly what they’re going to get, how much of it, for how long, etc.


3) Use Adverbs Sparingly:

Marketers should use adverbs in their call-to-action only if it aids in the understanding of the message.

Adverbs are the part of speech that gets the fewest number of shares on Twitter.


4) Keep it Between 90 and 150 Characters:

The standard advice for calls-to-action has been to keep them short and concise. Your CTA should contain enough information about the benefits and specifics of your offer.


5) Make Language Less Technical and More Practical:

Emphasize the benefits of the offer and how it can make your prospects smarter. Stay away from overly technical jargon.


Full article and presentation here:

Via Giuseppe Mauriello
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