Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Scooped by Robin Good
January 24, 2014 11:39 AM!

Best Examples of How To Dramatically Improve User Adoption for Any Web App via User Onboarding

Best Examples of How To Dramatically Improve User Adoption for Any Web App via User Onboarding | Internet Marketing Strategy 2.0 |
Robin Good's insight:

If you are looking for concrete examples of how you can significantly improve user adoption of your new online service, you better check out this new mini-site dedicated to illustrate in detail how popular online services turn the sign-up and getting started process into a success.

For each service reviewed you can flip through an illustrated slideshow that highlights each and every detail that makes a difference in the signup process.

Free to use.

Very useful. Simple to understand. 9/10

Check it out now: 

UserOnboard is the work of Samuel Hulick.

Thorsten Strauss's curator insight, July 12, 2014 6:25 AM

Best practice: onboarding. Best overview I have seen so far. Really good. 

Rescooped by Robin Good from Curation, Social Business and Beyond
June 17, 2012 3:44 PM!

Relationships and Recommendations Soon More Valuable Than SEO

Relationships and Recommendations Soon More Valuable Than SEO | Internet Marketing Strategy 2.0 |

Jan Gordon: "Here's what caught my attention:

 AxelAs long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...

However, this is slowly and steadily changing.

Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.


And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.

Now – what does that mean to SEO?

Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?

Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?

Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read the full article:

Via janlgordon, k3hamilton, juandoming
janlgordon's comment, June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
tara's curator insight, June 23, 2020 12:01 AM
Curations happen among all types of people AND in all types of environments. Human networking is one of the most powerful tools that can go beyond physical interaction and in turn be utilized in further industries. 
Scooped by Robin Good
September 12, 2013 4:35 AM!

The Future of Marketing Is About Listening, Curating and Building Good Relationships

The Future of Marketing Is About Listening, Curating and Building Good Relationships | Internet Marketing Strategy 2.0 |
Robin Good's insight:

If you are goal includes marketing and selling information products or services to the adults, entrepreneurs and business men of tomorrow, I recommend you read this short article by Scott Di Marco, who is the Library Director at the University of Mansfield.

Inspired by Stefan Pollack's book "Disrupted", Scott identifies and lists down the key critical points defining the iGeneration:

Generation X was about "us versus the man"

Generation Y was the "me" generation

iGeneration is the "us" generation - together they can change institutions and create the environment they want.

In addition he identifies these specific characterizing traits:

- They strongly rely on recommendation and referrals of friends, peers, and other consumers

- The expert or journalistic critics only matters if they agree with them

- Forget print and TV. They use mobile devices like oxygen

- They want information that's relevant and or funny.

- They look for specific, niche info. 

- Ads are ok for them as long as they are relevant and authentic. 

- They want a relationship. They do not want to be sold stuff.

Scott Di Marco  then goes to on to provide some key insightful recommendations on how to approach these people by listening and adopting a curatorial approach.

My comment: Scott Di Marco's analysis doesn't apply only to the world of libraries. The future of marketing is indeed strongly bound to understanding and respecting the values and traits of the new generations outlined above. Cultivating them can only benefit any company or organization that wants to look at long-term survival.

Insightful. Great advice. Recommended. 8/10

Full article: 

(Image credit: Couple sitting by Shutterstock)

Jeff Domansky's curator insight, October 3, 2013 4:02 PM

Valuable insight into generation Z. and how they process information.

Amal Rafeeq's comment, October 4, 2013 9:05 AM
Just loved it :) ♥
Bill Cosgrove's comment, July 8, 2016 7:39 AM
Glad you could use it-All The Best-Bill(: