Internet Marketing Strategy 2.0

A selected group of Manchester United fans living far away from England have had a unique opportunity offered to them: seeing their favorite soccer team while sitting in the front row of the Old Trafford stadium.

Thanks to Google Hangout technology, connected fans from far away countries have been able to cheer their stars by appearing in real time inside the advertising panels that surround the soccer field while being connected from their original countries. 

"For the first time ever, Google+ brought fans around the world to show their support at Old Trafford - live.

Featuring Lee and Thendo from South Africa, Nina from Ethiopia, Jorge from Mexico, Louis from Malaysia, Maria from USA and Hefani from Namibia."

A fantastic way to engage fans and to nurture the Manchester United extended online community.

Original video:  https://www.youtube.com/watch?v=eCXA1_h8Dec