Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Scooped by Robin Good
July 14, 2012 12:53 PM!

A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio

A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio | Internet Marketing Strategy 2.0 |

Robin Good: If you are looking for great examples of Facebook marketing at work, you may want to check the Facebook Studio, an official gallery/catalog of marketing campaigns using FB.

"...a place where creative agencies and marketers can deposit examples of great campaigns that leverages on the online social network to connect with audiences and have authentic conversations.

So far Facebook Studio has over 750 examples submitted and approved from around the world, and Facebook also holds the Facebook Studio Awards every year to recognize and laud the best work in the field.

Agencies can create an online profile on Facebook Studio that shows off their creative digital work, along with any of the awards accorded by Facebook.

These profiles go into a directory which is searchable and accessible, so you can preview the work.

Creatives who have worked on those projects or campaigns can be “tagged”, so people know who’s been involved in them. Creative individuals can also build their own profiles – which is separate from their regular Facebook profile (although they can be linked) – so that they can be tied to the work they’re involved in."


Get inspired.

Check it out here:

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Rescooped by Robin Good from Marketing Strategy and Business
January 9, 2012 8:39 AM!

The Power of Using Curated Lists of Resources for Link Building | SEOmoz

The Power of Using Curated Lists of Resources for Link Building | SEOmoz | Internet Marketing Strategy 2.0 |

Lists are awesome for link building because someone else has already done some of the hard work for you. If you can find good quality, curated lists of websites, then you can be reasonably sure that you have found sites that are good ones to get links from.


You still want to run your own analysis and due diligence, but the end output is probably going to be a higher majority of quality sites than you would have gotten from pulling lists straight from Google SERPs.


The process I use can be broken down into the following:


1. Find your Lists:

There are multiple ways of doing this and there are probably more places to find them than you think.

- Curated lists found on other websites;
- Top x type lists found on other websites;
- Public Twitter lists;
- Good quality directories;


2. Scrape together your master list:

Here are a couple of ways of pulling link targets from a page very quickly without building a tool.

- Multi-links for Firefox;

- Scrape similar plugin for Chrome;


3. Filter and prioritise:

Now we need to filter, sort and prioritise. Chances are that you have ended up with a pretty big list of potential link targets, so you need someway of knowing where to start to give you a good return.

- Filtering using Excel;

- Filtering using Google Docs;


Full article: 

(Curated by Giuseppe Mauriello)

Via Giuseppe Mauriello
Giuseppe Mauriello's comment, January 9, 2012 3:52 PM
Hi Robin,
thanks for your final mention to me!
Much appreciated!