Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Scooped by Robin Good
August 24, 2012 2:43 AM!

How the New Google+ Events Can Help Your Business

How the New Google+ Events Can Help Your Business | Internet Marketing Strategy 2.0 |

Robin Good: Up until today most businesses have been using Facebook Events and other event marketing platforms to promote anything live, from their own workshops to conferences and live webinars.

Now, Google+ has a competing event marketing and promotion service which provides a valid alternative.

Key features include:

Full integration with Google Calendar—users can view and respond to your events on Google Calendar.

Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.

Mobile Integration—Party Mode allows guests to snap and share photos in real time from their phones.

Easy Email Reminders—automated reminders are sent out to your confirmed guest list, along with an update that the event is starting.

Events On Air—allows your event to go public. Anyone can find the event page of a public event, view and upload photos, share the event with friends and make comments.

Hangout Integration—easily schedule and host virtual meetings and events that can be accessed via a laptop or smartphone by up to 10 guests.

Event Analytics—gain insight into offsite activities that involve your Google+ Event via Google’s Social Reporting Tool.

If you want to find out rapidly how to use Google+ Events and to what elements to pay particular attention this article is for you.

Useful. Informative. 7/10

Find out everything about it:

Beth Kanter's comment, August 24, 2012 11:14 AM
One annoying feature, or maybe I can't find the place in my settings, but I get random invites from random people to events and it automatically gets on my google calendar and creates clutter. I wish I could flip a switch that says not to add the event to my calendar.
Robin Good's comment, August 25, 2012 3:05 AM
Beth, thanks for sharing the issues you have encountered. I don't see that switch yet either.
Scooped by Robin Good
February 2, 2012 4:25 AM!

X-Events Are Built Around Curation: Capture, Edit, Catalog & Remix

X-Events Are Built Around Curation: Capture, Edit, Catalog & Remix | Internet Marketing Strategy 2.0 |

Robin Good: X-Events, as I like to call them, are events that extend beyond the physical time-bound reality of a conference or workshop arena, into the time before and past the event to create an ongoing wave of interest and discussion around a specific topic.

Donna Kastner, on the blog site of Cvent, an event company, brings forward a simple set of ideas that can help any conference organizer or promoter to understand how to leverage and "curate" event assets and opportunities to extract lots more value and ROI.

Key suggestions:

1) Capture: With so many rich multi-media capture tools at our fingertips, it's getting easier to collect and archive master files of learning conversations. Don't miss your best archivists -- the attendees, themselves. ...

2) Edit: Invest time to glean the most valuable nuggets and serve them up in bite-sized chunks, one piece at a time. How about a series of 2-minute videos that weave together to form something no one else can match? How about a Cliff-Notes outline of key discussion points from workshops?

3) Catalog: Don't make attendees dig through your content "junk drawer" to find what they need. Think through how you might catalog these golden nuggets for easy, just-in-time access. 

4) Remix: If you've invested time in items 1, 2, & 3, here's where things really cook. You now have a learning "smorgasbord" where you can mix new combos to refresh and apply key learnings. Make sure this knowledge feast includes a nice mix of documents, audio, video, and more. How about pulling together soundbites & stats to design Infographics? Follow-up webinars? How about a series of small group web discussions (Google+ Hangouts?)

Recommended. 8/10

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