Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Scooped by Robin Good
February 16, 2014 2:08 PM!

Stop Thinking About What To Write About, Start Doing It: The Story of Dave Gorman

Stop Thinking About What To Write About, Start Doing It: The Story of Dave Gorman | Internet Marketing Strategy 2.0 |
Robin Good's insight:

Translate this idea to your specific reality, niche or industry and you have a great approach that integrates storytelling in its DNA and a fantastic way to always have interesting and attention-grabbing content for your readers.

The story of Dave Gorman, a British stand-up comedian, goes like this:

"...instead of trying to think of interesting things to write about for his act, he would do interesting things – and then write about those.

It turns out that people are far more interested in the weird or exciting things you’ve done that in the weird or exciting things you’ve just thought about."

A simple idea like this can truly transform the way you approach writing and the creation of content to build your own reputation and credibility online.

"In other words, doing interesting stuff makes you an interesting person to follow."

Thanks to Ian Brodie for this article of 2012, but as valuable to read now as it was then. 

Inspiring. 8/10

Full article: 

Reading time: 4':35" 

Deborah Fillman's curator insight, October 21, 2014 2:26 PM

Have you done anything interesting lately? Don't get hung up on what "interesting" means--remember, Larry David and Jerry Seinfeld created an entire series around seeing the "interesting" and amusing in the mundane things we do everyday. Few of us have the freedom (or money) to travel the globe doing interestingly mundane things, but we DO things every day that are more interesting than we might think!

Scooped by Robin Good
April 27, 2013 9:50 AM!

Personalized Value: A Great Example of Useful Content That Satisfies a Very Specific Need: the KLM Must See Map

Robin Good's insight:

Ready to take a vacation? Found your destination but do not really know what to go and visit once you are there? KLM, has a fantastic, personalized solution that positions the company as a point of trusted reference for whoever wants to find out what's best to pay attention to, at any travel destination.

The initiative, which due to its success has become a permanent KLM offering, offers the ability to anyone using it, to invite his social media friends who have already been at your next detsination to contribute places, events and spots to visit once you get there.

All of their suggestions are printed on a unique, personalized journey map that KLM sends physically to you, and that showcases all of the suggestions and tips of your network of friends, nicely integrated with the map of your destination.

N.B.: Must see Maps cover only KLM official detsinations.

"...perfect solution to collect and organize the best things to see and do at your destination."

More info:


Original video:

giusy.barbato's curator insight, April 27, 2013 10:43 AM

Un esempio concreto di come creare contenuto utile per un bisogno del tuo cliente