Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Best Examples of How To Dramatically Improve User Adoption for Any Web App via User Onboarding

Best Examples of How To Dramatically Improve User Adoption for Any Web App via User Onboarding | Internet Marketing Strategy 2.0 | Scoop.it
Robin Good's insight:



If you are looking for concrete examples of how you can significantly improve user adoption of your new online service, you better check out this new mini-site dedicated to illustrate in detail how popular online services turn the sign-up and getting started process into a success.


For each service reviewed you can flip through an illustrated slideshow that highlights each and every detail that makes a difference in the signup process.


Free to use.


Very useful. Simple to understand. 9/10


Check it out now: http://www.useronboard.com/ 


http://www.useronboard.com/onboarding-teardowns/ 


UserOnboard is the work of Samuel Hulick.





Thorsten Strauss's curator insight, July 12, 2014 6:25 AM

Best practice: onboarding. Best overview I have seen so far. Really good. 

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Landing Pages: A Curated Guide To Real-World Mistakes

Landing Pages: A Curated Guide To Real-World Mistakes | Internet Marketing Strategy 2.0 | Scoop.it
Robin Good's insight:


Peep Laja, a conversion optimization expert at Markitekt, has an excellent illustrated guide at ConversionXL guiding you through over 20 of the most common mistakes made when designing landing pages. 


For each issue Peep provides a real-world example with a screenshot and relevant commentary at what you should pay attention to.



Instructive. Good curation. 8/10


Full guide: http://conversionxl.com/21-ways-youre-screwing-up-your-landing-pages-and-what-to-do-about-it/#. 





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