Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Rescooped by Robin Good from Marketing Strategy and Business
January 14, 2012 8:39 AM!

Marketing Funnel: How To Build an Effective One | Problogger

Marketing Funnel: How To Build an Effective One | Problogger | Internet Marketing Strategy 2.0 |

From the article: "To run a sustainable business online you need to create a marketing funnel where you siphon traffic from sources like Google, Facebook, Twitter, and YouTube into your funnel, and create your own traffic source.


What is the one important thing that’s needed to make money online? It’s not just people, traffic, or visitors that make you money online. It’s the relationship and trust you build with your visitors that will make you money online.


To get their names and email addresses, you need to have a really good lead magnet. A lead magnet is a good piece of content like a video, PDF report, or a case study that will help your potential subscriber and will entice him to give you his or her name and email address.


Step 1: Create a blog lead hunter

Your niche blog is a lead hunter that should focus on two things. One is providing valuable and fresh content to your visitors; the other is capturing the names and email addresses of your visitors...


Step 2: Create a squeeze page lead hunter

The sole purpose of this page, which I call a lead magnet, is to capture names and email addresses of visitors...


Step 3: Create a Facebook fan page lead hunter...


Step 4: Driving traffic to the lead hunter pages

- Blog traffic sources...

- Lead magnet traffic sources...

- Facebook Fan page traffic sources...


Step 5: What happens in the funnel?

Now, as you get a steady flow of subscribers from your lead hunters, you need to set your autoresponder with some killer content. Moreover, the combination of honesty and great content will build a strong relationship of trust with your subscribers...


Step 6: Promoting the right product

Make sure you treat your subscribers like friends, and recommend only products or services you think will genuinely help them...


Step 7: Back in the funnel..."



Read the full article:]


(Curated by Giuseppe Mauriello)

Via Giuseppe Mauriello
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Scooped by Robin Good
January 8, 2012 4:10 PM!

Business Conversions: Stop Designing Pages And Start Designing Flows

Business Conversions: Stop Designing Pages And Start Designing Flows | Internet Marketing Strategy 2.0 |

From the article intro: "For designers, it’s easy to jump right into the design phase of a website before giving the user experience the consideration it deserves.

Too often, we prematurely turn our focus to page design and information architecture, when we should focus on the user flows that need to be supported by our designs.

It’s time to make the user flows a bigger priority in our design process.

Design flows that are tied to clear objectives allow us to create a positive user experience and a valuable one for the business we’re working for."

This article illustrates you how spending more time up front designing user flows leads to better results for both the user and business. 


Whatever the conversion goal for the business, the key is to give the user a reason to keep moving through the flow, down the funnel.

Use the following methods to keep the user moving down the funnel:

  • Build user confidence by clearly articulating key benefits, backed by easy-to-digest proof points.
  • Streamline the content and design to focus on a clear call to action (in this example, to sign up for an email newsletter).
  • Remove friction at every step. Ask for the minimum amount of information, and reduce the number of fields, extra clicks and page-loading time.
  • Create an enticing hook, an itch that can only be scratched by completing the registration step.

Read the full article: 

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