Jennifer Aaker does a great job of visually illustrating in a 5-minute clip why storytelling is so effective when it comes to communicating and marketing effectively with your customers.

"...stories are more meaningful–more memorable, more impactful, and more personal–than statistics alone..."

a) By packaging information into engaging stories, readers have the opportunity to memorize better what you are telling them, and to identify more with the situation and issues you are solving.

b) Studies show that people are more willing to listen to, trust and buy from those people who have stories that they believe in.

c) Emotions drive decisions and we rationalize them only after having made them.

These are just some of the reasons why, storytelling comes back to regain its original marketplace role: the driver of good conversations around which business is made.

Excellent video. Highly recommended. 9/10

Reference info: http://futureofstorytelling.org/video/persuasion-and-the-power-of-story/

Check also: http://futureofstorytelling.org/

Imc Csu's curator insight, October 5, 2013 11:17 PM

What is your 'story'?

Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information.

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

a) I lettori memorizzano meglio il messaggio;

b) Ascoltano, si fidano e acquistano;

c) Vivono le emozioni e razionalizzano solo dopo.

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

Scooped by Robin Good

Scoop.it!

From www.seomoz.org - February 25, 2013 4:23 PM

Robin Good's insight:

Simon Penson, founder of Zazzle Media, has a fascinating article on the future of SEO, that I have been wanting to highlight for some time. He argues and provides good supporting reference to the idea that Google is moving away from primarily leveraging links and anchor text to evaluate web site relevance to the use of semantic analysis of text co-occrunces to determine it.

He writes: "Imagine being able to outreach awesome content without having to look for links.

Simply make people aware of what you are doing and get them to talk about you.

It’s how it should be and it would have a profound effect on the type of content you might produce and brand-marketing activity you might pursue."

The article is rich in valuable references and tools for anyone interested in exploring this topic.

Game changing. Resourceful. 8/10

Full article: http://www.seomoz.org/blog/semantic-web-and-link-building-without-links-the-future-for-seo

Justin Bruce's curator insight, February 25, 2013 8:05 PM

From an SEO perspective, google is updating all teh time and reliance on linkbuilding is dangerous as we have just seen with a key client.

Google still recommend a link building stratgy but suggest you diversify into PR and social media to build page rank. That means you need to create great content and promote it.

From a conversion perspective, great contnet is not enough, it must also be relevant. Look through your email subject matter from your customers over the past year and match this with search queries in analytics (not keywords but actual terms they used to find you) and there's your relevant topic and inspiration. Now you gotta do it daily.

Don't forget contributing to other publishers (especially popular and high authority sites) also constitues as content. Curation is fine if relevant (check out scoop.it) but creation is always best, it takes time so allocate time!

Pierre Marchildon's curator insight, February 27, 2013 5:28 PM

i agree, but this demands dedication!

Internet Marketing Strategy 2.0

Why Storytelling Is The Future of Marketing

Stop Looking for Links: Build WOW Content and Let Users Talk About You