Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
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How To Gain True Influence by Leveraging the Power of Relationships

How To Gain True Influence by Leveraging the Power of Relationships | Internet Marketing Strategy 2.0 |

"If you define influence by the size of your Klout score, you can stop reading this right now..."

Via janlgordon
Robin Good's insight:

Fundamentals of effective marketing: to be influential, you must be known, accepted and trusted. But, how do you get there?

Brian Clark has the right answers to this one.

(Image credit: Influential Tech)

Intriguing Networks's curator insight, July 1, 2013 6:45 AM

Great stuff

Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
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What Kind of Online Influencer Are You? The Klout Influence Matrix

What Kind of Online Influencer Are You? The Klout Influence Matrix | Internet Marketing Strategy 2.0 |

Robin Good: According to Klout there are at least 16 different types of online influencers, ranging from those who love to actively share and participate, to those who more quitely like to explore, observe and report.  

The Klout Influence Matrix identifies these specific 16 types:

  • Curator
  • Broadcaster
  • Syndicator 
  • Feeder
  • Tastemaker
  • Celebrity
  • Thought Leader
  • Pundit
  • Dabbler
  • Conversationalist
  • Observer
  • Explorer
  • Socializer
  • Networker
  • Activist
  • Specialist

  1. As in my case, you may likely feel that you belong in more than one of these categories.
  2. What matters is your ability to develop greater sensitivity for the differences that make up these profiles and to cull more attentively those that you feel are closer to your character and objectives.
  3. Check also Lisa Barone, co-founder of the firm Outspoken Media (New York), who in contrast, proposes a simpler list in Small Business Trends: The Five Types of Influencers On The Web.

Interesting. 8/10

(Thanks to Raymond Morin) 
Giua Giovanni Lacqua's comment, February 20, 2012 5:00 AM
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Influence Measurement Services Lie: Brian Solis Explains Why

Influence Measurement Services Lie: Brian Solis Explains Why | Internet Marketing Strategy 2.0 |

Robin Good: Online services like PeerIndex and Klout are not really yet trusted indicators of your true influence, but things may change quite rapidly on this front.

In a written report packaged as a presentation deck entitled: "The Rise of Digital Influence", Brian Solis has released a report that breaks down the top 14 influence measuring services (Appinions, eCairn, Empire Avenue, Klout, Kred, mPACT, PeerIndex, PROskore, Radian6, Traackr, TweetLevel, TweetReach, Twitalyzer, and TwitterGrade) explaining what they are good for.

Here a few highlights from Techcrunch own review of Brian Solis' presentation: 

"Brian Solis believes that rather than sending out a flurry of tweets in hopes of boosting your score now, you should think about your short- and long-term goals with social media.

It’s not worth trying to game the system. I think services like Klout should inspire you to think critically about how to use Twitter, Facebook, LinkedIn and other social media.

That way you can increase your real-world influence and let your scores rise to reflect that, instead of the reverse."

"A lot of people think that nobody gives a damn about your Klout score, and that those from other services are equally useless. I disagree. They may not be very accurate yet, but they’re getting better quickly."

Insightful. 8/10

Full presentation by Brian Solis: 

Original article: 

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People Don't Buy WHAT You Do, They Buy WHY YOU DO IT [Video]

"The goal is to do business with people who believe in what you believe, NOT in what you do."


TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action About TEDx, x=independently organize event In the spirit of ideas w...


This is a 2-year old video with fabulous 'evergreen' insights for us all. I love the model Simon Sinek shares with us, explaining how we normally think/talk. He then goes on to invert the model to show us why great leaders are able to create amazing change.


Start 2012 with a bang.

Watch the video and use this model to really make the difference you want to in the coming year.


*(Thanks to Karen Dietz for uncovering and promoting this great video. It is truly inspirational.)