Internet Marketing Strategy 2.0
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Bottom-up, consumer-centered online marketing strategy news
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Rescooped by Robin Good from Curation, Social Business and Beyond
June 23, 2013 2:48 AM
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How To Gain True Influence by Leveraging the Power of Relationships

How To Gain True Influence by Leveraging the Power of Relationships | Internet Marketing Strategy 2.0 | Scoop.it
From www.copyblogger.com - June 18, 2013 2:06 PM

"If you define influence by the size of your Klout score, you can stop reading this right now..."


Via janlgordon
Robin Good's insight:


Fundamentals of effective marketing: to be influential, you must be known, accepted and trusted. But, how do you get there?

Brian Clark has the right answers to this one.



(Image credit: Influential Tech)



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Intriguing Networks's curator insight, July 1, 2013 6:45 AM

Great stuff
Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
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Scooped by Robin Good
February 19, 2012 6:34 AM
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What Kind of Online Influencer Are You? The Klout Influence Matrix

What Kind of Online Influencer Are You? The Klout Influence Matrix | Internet Marketing Strategy 2.0 | Scoop.it
From socialmediatoday.com - February 19, 2012 6:34 AM

Robin Good: According to Klout there are at least 16 different types of online influencers, ranging from those who love to actively share and participate, to those who more quitely like to explore, observe and report.  


The Klout Influence Matrix identifies these specific 16 types:

  • Curator
  • Broadcaster
  • Syndicator 
  • Feeder
  • Tastemaker
  • Celebrity
  • Thought Leader
  • Pundit
  • Dabbler
  • Conversationalist
  • Observer
  • Explorer
  • Socializer
  • Networker
  • Activist
  • Specialist


Source: Klout.com
  
  1. As in my case, you may likely feel that you belong in more than one of these categories.
     
  2. What matters is your ability to develop greater sensitivity for the differences that make up these profiles and to cull more attentively those that you feel are closer to your character and objectives.
     
  3. Check also Lisa Barone, co-founder of the firm Outspoken Media (New York), who in contrast, proposes a simpler list in Small Business Trends: The Five Types of Influencers On The Web.


Interesting. 8/10

(Thanks to Raymond Morin) 
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Giua Giovanni Lacqua's comment, February 20, 2012 5:00 AM
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