Internet Marketing Strategy 2.0
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How To Find Key Influencers In a Specific Niche

How To Find Key Influencers In a Specific Niche | Internet Marketing Strategy 2.0 |

Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.

Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.

Jure Klepic reports on this: “Who are these influencers and how DO we find them?

Is there some way of identifying those people who are connected to a critical mass of easily influenced people?"

The article analyzes some of the shortcomings of the approaches used today, while highlighting some of the new and more interesting services that focus on helping you or your company identify key influencers in a specific niche.

Informative. Useful. 7/10

Full article: 

Beth Kanter's comment, May 27, 2012 1:48 PM
Jan: When I look at the photo illustration, it makes ask why there are so few women in the photo ... now off to check this out.
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What Kind of Online Influencer Are You? The Klout Influence Matrix

What Kind of Online Influencer Are You? The Klout Influence Matrix | Internet Marketing Strategy 2.0 |

Robin Good: According to Klout there are at least 16 different types of online influencers, ranging from those who love to actively share and participate, to those who more quitely like to explore, observe and report.  

The Klout Influence Matrix identifies these specific 16 types:

  • Curator
  • Broadcaster
  • Syndicator 
  • Feeder
  • Tastemaker
  • Celebrity
  • Thought Leader
  • Pundit
  • Dabbler
  • Conversationalist
  • Observer
  • Explorer
  • Socializer
  • Networker
  • Activist
  • Specialist

  1. As in my case, you may likely feel that you belong in more than one of these categories.
  2. What matters is your ability to develop greater sensitivity for the differences that make up these profiles and to cull more attentively those that you feel are closer to your character and objectives.
  3. Check also Lisa Barone, co-founder of the firm Outspoken Media (New York), who in contrast, proposes a simpler list in Small Business Trends: The Five Types of Influencers On The Web.

Interesting. 8/10

(Thanks to Raymond Morin) 
Giua Giovanni Lacqua's comment, February 20, 2012 5:00 AM
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