Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Scooped by Robin Good
May 1, 2013 5:33 AM!

How To Get Influencers To Help You, Once You Have Found Them

How To Get Influencers To Help You, Once You Have Found Them | Internet Marketing Strategy 2.0 |
Robin Good's insight:

Excellent advice on how to deal with influential people to get them to help you, from long-time technology analyst, blogger and startupper Marshall Kirkpatrick.

(Marshall has recently launched a new web app, that focuses exclusively on helping you find who is really influential in your areas of interest. The app is called Little Bird and you can go and request a free trial on the site.)

What he suggests is to invest in building long-time, high-value relationships, by using the tech tools like the one he's created, to get to know more about the people you are interested in, before you reach out to them.

The more you know who they know, what they like as well as what they have written and what brands and people they are not aware of, the easier it will be for you to reach out and provide useful information, insight and advice to them.

Rightful. Correct. 8/10

Full post:

malek's curator insight, May 1, 2013 5:53 AM

it's not what you know, but who you know.

Scooped by Robin Good
August 11, 2012 10:37 AM!

Research Says It: Traditional Marketing Is Dead

Research Says It: Traditional Marketing Is Dead | Internet Marketing Strategy 2.0 |

Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time.

Traditionally advertising, PR and marketing as you know them, are working less and less.

From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.

Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.

First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant."

But if it is true that traditional marketing is dead, what will replace it?

"There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.

Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations."

The solution pivots around four key points:

1. Restore community marketing.

2. Find your customer influencers.

3. Help them build social capital.

4. Get your customer advocates involved in the solution you provide.

And you can read more what are the key characterizing trait of this new model by reading the full article.

Good article. Recommended. 8/10

Full article:

(Image credit: Shutterstock)

satish01's comment February 19, 2013 5:16 AM