Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Now You Are in Trouble: Google Blocks All Referrers Data Also in Google WebMaster Tools

Now You Are in Trouble: Google Blocks All Referrers Data Also in Google WebMaster Tools | Internet Marketing Strategy 2.0 | Scoop.it
Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers.
Robin Good's insight:


Danny Sullivan reports today on Search Engine Land: "Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers. Now, Google’s official alternative channel for this information — Google Webmaster Tools — has also stopped sharing the data, most likely due to a bug."


You can check for yourself: go to your Google Webmaster Tools and see if you see any referrer data past Sept.25th. I don't. What about you?



Very worrisome for whoever relies a lot on keyword data. 8/10


Full article: http://searchengineland.com/google-webmaster-tools-blocks-keywords-173153 





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sophiedesc's curator insight, October 1, 2013 12:16 PM
"A Bug Or An Intentional Move?"
jmwakasege's comment, October 2, 2013 12:00 AM
Content marketer should brace themselves, this might be just a warm up from Google.
Sigrid de Kaste's curator insight, October 2, 2013 6:35 PM

Check it out and report...do you experience this?

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Four Free Good Keyword Research Tools

Four Free Good Keyword Research Tools | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you are looking for some good free keyword research tools you can find information and direct access to the best four ones in this illustrated article. 


Informative. Useful. 8/10


Full article: http://www.seo-northern-ireland.co.uk/keyword-research/best-cheap-free-keyword-research-tools-2012/



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5 Alternative and Little-Known Keyword Research Tools | Bluglass

5 Alternative and Little-Known Keyword Research Tools | Bluglass | Internet Marketing Strategy 2.0 | Scoop.it

Destiny Cushing, a buddying SEO blogger at Blueglass.com has put together a valuable showcase of five different and little known keyword research tools.


Beyond Google’s Keyword Tool, Wordtracker, SEO Book’s Keyword Suggestion Tool, and Keyword Discovery there is indeed a little universe of alternative possibilities.


And among the many, these five were selected on the basis of three very specific requirements:


a) the tool has to be free


b) it must be immediately useful, and


c) it must provide something you can’t get with the full-service tools (they offer additional insights and ways to manipulate your keyword lists that the other tools don’t offer. And for free.)


Here their names.

See if you have heard about them before diving in:

  • Übersuggest – Alphabet Keyword Suggestion Tool
     
  • Soovle – Keyword Suggestions from 7 Search Engines
     
  • Ranks.nl – Keyword Combiner
     
  • Yahoo! Search Clues – Trend Analysis
     
  • YouTube Keyword Tool

Superuseful. 9/10.


Read it all: http://www.blueglass.com/blog/5-great-keyword-research-tools-that-are-cheaper-than-ramen-noodles/ 


(Curated by Robin Good)

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Visualize and Discover Top Keywords In Any Text with VocabGrabber

Visualize and Discover Top Keywords In Any Text with VocabGrabber | Internet Marketing Strategy 2.0 | Scoop.it


Robin Good: VocabGrabber is a free web-based app that allows you to easily visualize all of the keywords contained in any text and to identify the most relevant ones at a glance.

VocabGrabber, a service from Thinkmap Visual Thesaurus, instantly calculates frequency, main subject categories covered, and can sort by relevance, alphabetical order and familiarity all of the words therein contained and save them for you in a word list.


"VocabGrabber analyzes any text you're interested in, generating lists of the most useful vocabulary words and showing you how those words are used in context."


Not only.


Vocabgrabber creates also a visual thesaurus map related to any word you want to explore, provides definitions for any term highlighted and examples of how that word is ised inside the text.


Free to use.

Try it out now: http://www.visualthesaurus.com/vocabgrabber/



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Massimiliano Cammuso's comment, December 6, 2012 6:16 PM
wow sembra proprio una figata!
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Keyword-Based Themed Content Strategy: A Three-Step Process | SearchEngineLand

Keyword-Based Themed Content Strategy: A Three-Step Process | SearchEngineLand | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Brad Neelan does a good job of outlining and summarizing what it takes to find relevant new content themes that can help you or your company stand out and become more relevant to your readers.


In synthesis, this is the three-step strategy he suggests to use:


"What you are looking for is data insights that highlight a trending topic or illustrate an opportunity area based on emerging interest.


When you couple these trending keyword opportunities with categories of interest to your business clientele, you can formulate a snapshot based on growing patterns of interest.


...When you begin to institutionally think about where you can capitalize on keywords that are either not yet in vogue, or about to become breakout, you will find that search provides a wealth of potential insight to inform your next big differentiating position.


...Once you have begun to think about the opportunities keyword insights can provide, you collect the concepts into a pool of potential targets grouped by theme."


Useful. 7/10


Full article: http://searchengineland.com/3-step-model-for-developing-insights-through-keyword-trends-113973 

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