Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers.
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Scooped by Robin Good |
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![]() Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers.
sophiedesc's curator insight,
October 1, 2013 12:16 PM
"A Bug Or An Intentional Move?"
jmwakasege's comment,
October 2, 2013 12:00 AM
Content marketer should brace themselves, this might be just a warm up from Google.
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![]() Robin Good: If you are looking for some good free keyword research tools you can find information and direct access to the best four ones in this illustrated article. Informative. Useful. 8/10 Full article: http://www.seo-northern-ireland.co.uk/keyword-research/best-cheap-free-keyword-research-tools-2012/
![]() Destiny Cushing, a buddying SEO blogger at Blueglass.com has put together a valuable showcase of five different and little known keyword research tools. Beyond Google’s Keyword Tool, Wordtracker, SEO Book’s Keyword Suggestion Tool, and Keyword Discovery there is indeed a little universe of alternative possibilities. And among the many, these five were selected on the basis of three very specific requirements: a) the tool has to be free b) it must be immediately useful, and c) it must provide something you can’t get with the full-service tools (they offer additional insights and ways to manipulate your keyword lists that the other tools don’t offer. And for free.) Here their names. See if you have heard about them before diving in:
Superuseful. 9/10. Read it all: http://www.blueglass.com/blog/5-great-keyword-research-tools-that-are-cheaper-than-ramen-noodles/ (Curated by Robin Good) |
![]() Robin Good: VocabGrabber is a free web-based app that allows you to easily visualize all of the keywords contained in any text and to identify the most relevant ones at a glance. "VocabGrabber analyzes any text you're interested in, generating lists of the most useful vocabulary words and showing you how those words are used in context." Not only. Vocabgrabber creates also a visual thesaurus map related to any word you want to explore, provides definitions for any term highlighted and examples of how that word is ised inside the text. Free to use.
![]() Robin Good: Brad Neelan does a good job of outlining and summarizing what it takes to find relevant new content themes that can help you or your company stand out and become more relevant to your readers. In synthesis, this is the three-step strategy he suggests to use: "What you are looking for is data insights that highlight a trending topic or illustrate an opportunity area based on emerging interest. When you couple these trending keyword opportunities with categories of interest to your business clientele, you can formulate a snapshot based on growing patterns of interest. ...When you begin to institutionally think about where you can capitalize on keywords that are either not yet in vogue, or about to become breakout, you will find that search provides a wealth of potential insight to inform your next big differentiating position. ...Once you have begun to think about the opportunities keyword insights can provide, you collect the concepts into a pool of potential targets grouped by theme." Useful. 7/10 Full article: http://searchengineland.com/3-step-model-for-developing-insights-through-keyword-trends-113973 |
Danny Sullivan reports today on Search Engine Land: "Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers. Now, Google’s official alternative channel for this information — Google Webmaster Tools — has also stopped sharing the data, most likely due to a bug."
You can check for yourself: go to your Google Webmaster Tools and see if you see any referrer data past Sept.25th. I don't. What about you?
Very worrisome for whoever relies a lot on keyword data. 8/10
Full article: http://searchengineland.com/google-webmaster-tools-blocks-keywords-173153