Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Scooped by Robin Good
October 21, 2012 3:04 AM!

Visualize and Discover Top Keywords In Any Text with VocabGrabber

Visualize and Discover Top Keywords In Any Text with VocabGrabber | Internet Marketing Strategy 2.0 |

Robin Good: VocabGrabber is a free web-based app that allows you to easily visualize all of the keywords contained in any text and to identify the most relevant ones at a glance.

VocabGrabber, a service from Thinkmap Visual Thesaurus, instantly calculates frequency, main subject categories covered, and can sort by relevance, alphabetical order and familiarity all of the words therein contained and save them for you in a word list.

"VocabGrabber analyzes any text you're interested in, generating lists of the most useful vocabulary words and showing you how those words are used in context."

Not only.

Vocabgrabber creates also a visual thesaurus map related to any word you want to explore, provides definitions for any term highlighted and examples of how that word is ised inside the text.

Free to use.

Try it out now:

Massimiliano Cammuso's comment, December 6, 2012 6:16 PM
wow sembra proprio una figata!
Scooped by Robin Good
March 18, 2012 8:03 AM!

Keyword-Based Themed Content Strategy: A Three-Step Process | SearchEngineLand

Keyword-Based Themed Content Strategy: A Three-Step Process | SearchEngineLand | Internet Marketing Strategy 2.0 |

Robin Good: Brad Neelan does a good job of outlining and summarizing what it takes to find relevant new content themes that can help you or your company stand out and become more relevant to your readers.

In synthesis, this is the three-step strategy he suggests to use:

"What you are looking for is data insights that highlight a trending topic or illustrate an opportunity area based on emerging interest.

When you couple these trending keyword opportunities with categories of interest to your business clientele, you can formulate a snapshot based on growing patterns of interest.

...When you begin to institutionally think about where you can capitalize on keywords that are either not yet in vogue, or about to become breakout, you will find that search provides a wealth of potential insight to inform your next big differentiating position.

...Once you have begun to think about the opportunities keyword insights can provide, you collect the concepts into a pool of potential targets grouped by theme."

Useful. 7/10

Full article: 

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Scooped by Robin Good
January 2, 2012 12:59 PM!

5 Alternative and Little-Known Keyword Research Tools | Bluglass

5 Alternative and Little-Known Keyword Research Tools | Bluglass | Internet Marketing Strategy 2.0 |

Destiny Cushing, a buddying SEO blogger at has put together a valuable showcase of five different and little known keyword research tools.

Beyond Google’s Keyword Tool, Wordtracker, SEO Book’s Keyword Suggestion Tool, and Keyword Discovery there is indeed a little universe of alternative possibilities.

And among the many, these five were selected on the basis of three very specific requirements:

a) the tool has to be free

b) it must be immediately useful, and

c) it must provide something you can’t get with the full-service tools (they offer additional insights and ways to manipulate your keyword lists that the other tools don’t offer. And for free.)

Here their names.

See if you have heard about them before diving in:

  • Übersuggest – Alphabet Keyword Suggestion Tool
  • Soovle – Keyword Suggestions from 7 Search Engines
  • – Keyword Combiner
  • Yahoo! Search Clues – Trend Analysis
  • YouTube Keyword Tool

Superuseful. 9/10.

Read it all: 

(Curated by Robin Good)

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Scooped by Robin Good
August 26, 2012 3:02 AM!

Four Free Good Keyword Research Tools

Four Free Good Keyword Research Tools | Internet Marketing Strategy 2.0 |

Robin Good: If you are looking for some good free keyword research tools you can find information and direct access to the best four ones in this illustrated article. 

Informative. Useful. 8/10

Full article:

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Rescooped by Robin Good from Marketing Strategy and Business
March 14, 2012 8:00 AM!

The Indispensable SEO Toolkit by Kristy Hines | KISSmetrics

The Indispensable SEO Toolkit by Kristy Hines | KISSmetrics | Internet Marketing Strategy 2.0 |

In this article by Kristi Hines, you can find six indispensable free and freemium SEO tools for keyword research, on-site optimization, link building, suggestions, and monitoring keyword rankings.


Here in summary the tools presented and a brief description about them.


1. AdWords Keyword Tool for Keyword Research:

All SEO campaigns should begin with keyword research. Google AdWords Keyword Tool is your best bet for a free keyword research tool.


2. SEO Book for a Keyword Research & On-Site Analysis:

With a free account, you have access to the tools as a keyword density analyzer, a page comparison tool to find keywords, an ad group generator for AdWords, and others.


3. SEO Site Tools for On-Site Analysis & Suggestions:

If you are using Google Chrome, then the SEO Site Tools is a must have extension for your browser. You can see the PageRank of any page you are browsing immediately in your extensions’ toolbar and you can get the rest of the information by clicking on the magnifying glass.


4. Open Site Explorer for Competitor Backlink Research:

A great way to find link opportunities for your website’s link building campaign is to research the backlinks of competitor websites. SEOmoz’s Open Site Explorer allows you to enter a domain and view that domain’s backlinks.


5. SEMrush for Paid Search & Keyword Ranking Analysis:

If you are working on paid search, then you might be curious about keywords competitors are ranking for organically and the CPC for those keywords. SEMRush will answer those questions.


6. Authority Labs for Monitoring SEO Campaign Results:

What is the point of a good SEO campaign if you are not monitoring the results? Authority Labs is a great tool for keeping tabs on your keyword rankings by simply entering your domain and the keywords you want to track.


Get in depth info for each one and how to best leverage its capabilities by reading the 

full article here:

Via Giuseppe Mauriello
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