From the article: "Many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need.
So how can your company get to the top of a social media search page?
By using keywords.
Here are some of the places and different ways you can use keywords on your social media pages.
#1: Find the right keywords for your social media accounts:
it’s important to realize that the keywords you decide to use will be different for different social media accounts. It is not a “one keyword fits all” operation.
#2: Use the keyword in photo captions:
The goal is to use keywords on your social media site whenever possible. One of the first things you can do is use these keywords to describe your company photos.
#3: Use your keyword when linking and tagging webpages:
Social media keywords generally work best with sites such as LinkedIn and Facebook, but this ideas works just as well when it comes to Twitter.
#4: Include the keyword in your headline...
#5: Include your keyword in your summary and “about” section..."
Read the full article http://j.mp/w97lmm
(Curated by Giuseppe Mauriello)
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Giuseppe Mauriello
Danny Sullivan reports today on Search Engine Land: "Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers. Now, Google’s official alternative channel for this information — Google Webmaster Tools — has also stopped sharing the data, most likely due to a bug."
You can check for yourself: go to your Google Webmaster Tools and see if you see any referrer data past Sept.25th. I don't. What about you?
Very worrisome for whoever relies a lot on keyword data. 8/10
Full article: http://searchengineland.com/google-webmaster-tools-blocks-keywords-173153