In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads.
Robin Good's insight:
Danny Sullivan reports on SearchEngineLand about the recent quiet change by Google aimed a encryprinting all users search activity.
"Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Possibly, it’s a move to increase ad sales."
What's the truth? No-one is really sure at the moment, but if you want to find out exactly why this is quite relevant to independent publishers and - better yet - how to still access and archive most of those keywords, read the rest of this good article.
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Danny Sullivan reports on SearchEngineLand about the recent quiet change by Google aimed a encryprinting all users search activity.
"Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Possibly, it’s a move to increase ad sales."
What's the truth? No-one is really sure at the moment, but if you want to find out exactly why this is quite relevant to independent publishers and - better yet - how to still access and archive most of those keywords, read the rest of this good article.
Informative. Very useful. 8/10
Read the full story here: http://searchengineland.com/post-prism-google-secure-searches-172487