Internet Marketing Strategy 2.0
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Bottom-up, consumer-centered online marketing strategy news
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SEO Metrics and KPIs: Which Ones Really Count?

SEO Metrics and KPIs: Which Ones Really Count? | Internet Marketing Strategy 2.0 | Scoop.it

As marketers, we spend plenty of time and energy tracking the metrics that will push our business forward. In today's post, Will Critchlow walks us through what makes good metrics and how to build the right reports for any situation.

Robin Good's insight:



Will Critchlow has a good, in-depth analysis of SEO metrics and how to pay attention to those that really count.


If you are into KPIs, testing, measuring and keeping progress under precise, measurable tabs this is definitely a good resource to check.



Informative. Instructive. In-depth. 7/10


Full article: http://www.seomoz.org/blog/meaningful-seo-metrics



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Key Metrics To Measure Site Success and To Optimize Website Performance | Hubspot

Key Metrics To Measure Site Success and To Optimize Website Performance | Hubspot | Internet Marketing Strategy 2.0 | Scoop.it

Here are 8 essential metrics you should be tracking on your website and its landing pages, and how you can use these metrics to optimize and improve your website’s performance.


These the first five with a core takeaway:


1. Unique Visitors

Look for a good upward trend over time, or in conjunction with specific marketing campaigns. If your unique visitor count isn’t rising, you may need to reassess your marketing tactics.


2. New vs. Repeat Visitors

If your repeat visitor rate is only in the single digits, your site might not offer enough valuable information to capitalize on the link or campaign that attracted a new visitor in the first place. 


3. Traffic Sources

...you’ll want to see your share of organic traffic rising until it reaches 40%-50% of total traffic. Likewise, you can gauge the effectiveness of your link-building efforts by tracking referral traffic. Aim for referrals to deliver 20%-30% of overall traffic.


4. Referring URLs

You want to see the list of referring URLs growing steadily over time as you produce more content that other site owners and bloggers deem worthy of sharing with their audience. 


5. Most/Least Popular Pages

Studying your most popular pages helps you understand what kind of content visitors and prospects find most interesting. Popular pages also are good places to focus your database building efforts. 


Read the full article to find out exactly what each one of the indicators means and to have extra advice on how to put it to use immediately.


Useful for who is starting out. 7/10.


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30303/The-Only-Metrics-You-Need-to-Optimize-Website-Performance.aspx 

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Measure, Track and Optimize Social Media KPIs: 40 Dashboard Tools You Can Use

Measure, Track and Optimize Social Media KPIs: 40 Dashboard Tools You Can Use | Internet Marketing Strategy 2.0 | Scoop.it

If you are looking to track, monitor, manage and optimize different key social media-related perfomance indicators you probably some kind of dashboard where to do this work.


In this well-organized collection by Barry Hurd you can find anything from the very basic to the most sophisticared solutions at your disposal. 

Useful. 8/10


Find it all here: http://barryhurd.com/2011/11/10-social-media-dashboards-for-tracking-stuff/ 

 

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