Internet Marketing Strategy 2.0
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Bottom-up, consumer-centered online marketing strategy news
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Best Landing Page Themes & Builders for Wordpress Reviewed and Compared

Best Landing Page Themes & Builders for Wordpress Reviewed and Compared | Internet Marketing Strategy 2.0 | Scoop.it
Which WordPress marketing theme is really the best? Check out this massive roundup review, comparing OptimizePress 2.0 to all its alternatives, to find out!
Robin Good's insight:



If you are looking for a landing page builder app, theme, plugin or software, I can't recommend enough this comprehensive guide by Shane Melaugh, to some of the best landing page Wordpress themes and landing page "generators" out there.


Nine different tools are closely reviewed and their pros and cons clearly identified. 


Finally a comparison table and a written set of recommendations from the author provide a clear-cut view of which tools can provide the best and most cost-effective solution.


My comment: Excellent, professional reviews and objective analysis make this a truly useful guide for identifying a good landing page builder. Although several other lesser-known but quite effective landing page builders are missing from this guide (Unbounce, Leadpages, KickOffLabs, PageWiz, Lander, InstaPage among others) the information provided in this guide is priceless and can litreally save you lots of hours of research. 


Good review, analysis and comparison. 8/10


Full guide: http://imimpact.com/optimizepress-compared/ 




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malek's curator insight, September 8, 2013 7:15 AM

Optimize Press or not?

The basic top table allude to OP, but don't make your mind until you read the whole post. A joy to go through

Kate Rieger's curator insight, September 11, 2013 9:59 AM

Excellent round-up of review of several different landing page builders. Haven't used Optimize Press, but not inclinded as I don't need a confusing or complicated backend.  I'll stick with Instabuilder. 

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Create and Host Custom Landing Pages for Free with Lander

Create and Host Custom Landing Pages for Free with Lander | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Lander is a new web-based landing page builder like Unbounce, Headway, Instapage lets you create beautiful landing pages for your social media, email and online marketing campaigns using an easy step-by-step process. 


Key features include:

  • Functional Layouts for B2B or B2C conversions 
  • Easy-to-use drag and drop editor
  • Lander Dashboard for traffic, number of leads, conversion rate, split-tests
  • A/B Split Testing
  • Signup/Conversions Form
  • Customized URLs and domain mapping
  • Google Analytics integration


Lander costs you zero money for up to 500 visitors in a month. Then it charges at$25/month for sites with up to 1500 visitors/mo. 


Full pricing info: http://www.landerapp.com/pricing.html 


More info: http://www.landerapp.com/ 

(Uncovered by Saverio Bruno) 

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7 Copywriting Best Practices for Effective Landing Page Copy

7 Copywriting Best Practices for Effective Landing Page Copy | Internet Marketing Strategy 2.0 | Scoop.it

Excerpted from the original article: "If you're looking for the quickest way to create a great landing page, invest your time in creating copy that follows these 7 landing page copywriting best practices.

 

1) Use Action-Oriented Language

If within 3 seconds, a site visitor can't glean what exactly they can do on that page, they click the back button.

 

2) Use Value-Oriented Language

The value is the "so what?" of your landing page copy. Use language to convince visitors that the time they'll spend filling out your form is worth it for the offer they'll receive

 

3) Use Reader Keywords

What is a reader keyword? It's a phrase I just made up to describe the keywords a reader -- not a search engine, a reader -- will look for while scanning your page to understand what the page is about.

 

4) Write Using the Second Person

Writing in the second person means instead of saying "I," you speak in your readers' terms by saying "You" and "Your."

 

5) Go for Clarity Over Creativity

You're on a timer. It's set for 3 seconds. There's no time for fluffy language.

 

Discover the remaining points in the original article here: http://bit.ly/w8O3Z2 ;

 

(Curated by Agostino Caniato: http://bit.ly/Landing-Page-World)


Via Agostino Caniato
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The Key Critical Components To Optimize On Any Landing Page | Hubspot

The Key Critical Components To Optimize On Any Landing Page | Hubspot | Internet Marketing Strategy 2.0 | Scoop.it

Look at how a bad HubSpot landing page can be changed to improve performance, and learn how to apply these concepts to your own landing page design.


Here the key critical components to look after on your landing page:


1) URL Architecture - An optimized URL will help your landing page rank higher in search engines...


2) Navigation - The more choices you give site visitors, the more confused they will be...


3) Page Header - The copy used in your landing page header is one of the most important page elements, because it's what helps your page pass a user's blink test...


4) Form Header - Your form header should simply tell the visitor what exactly filling out that form will do...


5) Image Selection 


6) Privacy 


7) Keyword Optimization - Targeting long-tail keyword phrases like these on your landing page will not only drive more relevant search traffic and be easier to rank for than a head term...


8) Value Building - Make the end benefit of completing the download crystal clear with the copy you include on your landing page, even if it does mean a few more lines of text.


9) Readable Format - ...Using bullet points, numbered lists, dashes, and headers helps make those chunks of text easy to scan through.


10) On-Page Social Sharing - You might think including social sharing buttons is a distraction just like the navigation in the first treatment, but on-page social sharing buttons don't take a user away from your landing page...


11) Pertinent Form Fields - The fewer form fields you can include on your landing page, the better. 


12) Action-Based Button



Useful. 7/10


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31308/Before-After-The-Optimization-of-a-Flawed-Landing-Page.aspx 

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Test Your New Landing Page: FiveSecondTest

Test Your New Landing Page: FiveSecondTest | Internet Marketing Strategy 2.0 | Scoop.it

Fivesecondtest is an web-based service which allows you to fine-tune your landing pages and "calls-to-action" by analyzing the most prominent elements of your landing page design and asking to your invited "testers" a set of simple questions.


How it works: 


1. Create a new test
Upload a screenshot or mockup, set some questions you want answered and wait for the feedback to roll in.


2. Users complete your test
Testers have five seconds to view your image and must then answer the questions you have set.


3. View your results
All of the responses are collected for you,  the frequent keywords are extracted and then presented to you with beautiful graphs.


See a tour of Fivesecondtest: http://fivesecondtest.com/tour 


Pricing: http://fivesecondtest.com/pricing 


More info: http://fivesecondtest.com 

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How To Create An Effective Landing Page with Unbounce

How To Create An Effective Landing Page with Unbounce | Internet Marketing Strategy 2.0 | Scoop.it

Creating a professional-looking landing page is no easy task. Especially if you are not a geek or a web designer, trying to put together a web page that does its job of informing clearly while capturing your prospect name and email is definiteòy a challenging task.


Unbounce is one of the best services out there that can be used for this very purpose. I have tried it, used it and I do recommend it to my all online web publishing students. It is "that" good.


I am quite happy therefore that Abhimanyu Ghoshal has decided to find the time to write this good introductory article about Unbounce and the good things it offers.


If you are looking to build a landing page as good as this one: http://web.appstorm.net/reviews/web-dev/create-the-ultimate-landing-page-with-unbounce/attachment/oddio-music-player-page-preview-on-unbounce/ then I strongly suggest you give a good read to this article.


Informative. 8/10


Read the full article: http://web.appstorm.net/reviews/web-dev/create-the-ultimate-landing-page-with-unbounce/ 


(Reviewed by Robin Good)


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How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples

How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples | Internet Marketing Strategy 2.0 | Scoop.it

Excerpted from article:
"If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.

You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

CLEAR CALL TO ACTION:
Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.

OFFER:
An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.

NARROW FOCUS:
Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
- Do you really need that navigation bar?
- Do you really need to talk about your company philosophy?
- Do you really need to collect all that information?

VIA: VERY IMPORTANT ATTRIBUTES:
We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched.
You should assume that’s not going to happen to your company.
Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.

EFFECTIVE HEADLINE:
People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.

RESOLUTION-SAVVY LAYOUT:
Do you know that there are people out there still surfing the web on 800 x 600 monitors?
Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.

TIDY VISUALS:
As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.

SOCIAL PROOF:
As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."

In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here:
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/


Via Giuseppe Mauriello
Robin Good's insight:

When you boild it down to what really counts to make a landing page effective, these are the things you seriously need to pay attention to.

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Simon Cripps's comment, March 11, 2013 4:33 PM
Keep it simple, nice points to build into a site
Simon Cripps's curator insight, March 11, 2013 4:35 PM

Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another

YvonneFinn's curator insight, March 19, 2013 8:42 AM

Useful tips that bear repeating often even though they should be well known to all marketers.
The "call to action" can make a big difference in a successful marketing effort.

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Aweber Releases Drag-and-Drop Email Design Block Editor: Video Tutorial

Aweber Releases Drag-and-Drop Email Design Block Editor: Video Tutorial | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Aweber, the email marketing and newsletter distribution service, which I use myself, has just relased a new very useful form editor to simplify the creation of professionally-looking email newsketters, DEMs or other marketing offers.


The new Block Editor includes 10 types of content blocks that can be easily dragged and dropped into your email template and which can be tightly customized to your specific needs.


Here is a full video tutorial that explains all of its basic functionalities and use: http://www.aweber.com/blog/email-marketing/drag-and-drop-email-design-its-here.htm

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Landing Pages 3.0: How Content & Context Plays A More Meaningful Role

Landing Pages 3.0: How Content & Context Plays A More Meaningful Role | Internet Marketing Strategy 2.0 | Scoop.it

From the original article: "Landing pages have evolved a lot over the past five years. 


1) Landing Pages 1.0

 

The prototypical structure: a headline, a short description or some bullets, a small image (“hero shot”), and a form.

 

Most of the fields on the form were required. The “submit” button was still in vogue. And the payoff for filling out the form? A phone call from a sales rep.

 

 

2) Landing Pages 2.0: The Beginning Of Best Practices

 

Best practices were things that everyone using landing pages could — or should — follow.

 

They included:

- A/B and multivariate (MVT) testing — test, test, test your ideas
- “message match” continuity between ads/emails and their landing pages
- shorter and friendlier forms with better calls-to-action (CTAs)
- emphasis on text content (not Flash!) to improve SEO and quality scores
- “social proof” with logos, awards, certifications, testimonials, etc.

 

 

3) Landing Pages 3.0: Beyond Best Practices

 

...now driving conversion programs from a higher set of principles:

 

1. Deliver meaningful, context-relevant content
2. Present that content with an engaging, affective design
3. Offer a compelling, but not coercive, “next step” to take"

 

 

Read the full article here > http://searchengineland.com/landing-pages-3-0-best-practices-to-make-content-more-meaningful-111432


Via Agostino Caniato
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Announce, Promote and Sell Your Event with DoAttend

Announce, Promote and Sell Your Event with DoAttend | Internet Marketing Strategy 2.0 | Scoop.it

DoAttend is a great new web-based service which allows you to:


a) Create your event landing page easily and by being able to add images, links, and your preferred videos within an already professionally-designed web template.


b) Brand your event page with your logo and masthead.


c) Design your own event tickets with your own logo.


d) Customise the information you want to collect from attendees, ticket buyers and guests.


e) Create free tickets, paid tickets, and your own sale periods (good for offering early–bird tickets). Limit the quantity on sale or let them run wild. Create multiple discount coupons, configure them as percentages or absolute amounts and set their validity period.


f) Setup a LIVE Coverage page for your event, that streams live tweets and photos tagged on Flickr.

Collate what everyone's taking about into a single web page, that's accessible to anyone through a web browser.


g) Track your registrations and attendees and export all registration information to a CSV format anytime you want.


h) Send emails to attendees who've registered for your event. Choose from any one of the categories available (such as all completed registrants, attendees who've purchased a specific ticket, etc) and send a single email to every attendee in the category. Great for communicating last minute reminders to attendees before the event.


j) Print badges for all your attendees to wear on the event day. Customize the size of the badge, the information to display, font sizes and colors.


The service is optimized for both iPhone and iPads. 


Check out all features: http://doattend.com/features 


Pricing: http://doattend.com/pricing (it's free for free events and you pay a small percentage on your ticket sales for paid ones)


Find out more: http://doattend.com 


(Reviewed by Robin Good)

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How To Build Effective Landing Page: 5 Real-World Examples Analyzed

How To Build Effective Landing Page: 5 Real-World Examples Analyzed | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Here are 5 well-executed commercial landing pages analyzed and reviewed by Corey Eridon. 


You can get a lot of useful insight by simply looking at how other companies have executed their landing page and improving on their mistakes.


If you are building a landing page, the illustrated examples and specific advice provided for each example in this article, can provide some valuable insight.


Useful examples and reviews. 8/10


Full article: http://blog.hubspot.com/blog/tabid/6307/bid/30561/5-Awesome-Landing-Page-Lessons-From-Real-Life-Examples.aspx 

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