What To Look For When Reviewing a Lead-Gen Landing Page | Internet Marketing Strategy 2.0 | Scoop.it

 Excerpted from the original article: "In this post Carlos and myself (Oli) are going to analyze one of our customers – Vinoetic.com – landing pages (after they opted to allow us to get our opinionated hands on it).


Our goal is for it to be an educational exercise that can hopefully help improve the page.


Warning for the creator of the page: There are going to be some criticisms, but our goal is for this to be useful to you so that you can have a more successful campaign in the future.


1. The Main Headline

2. The Call to Action (CTA)

3. Personas (who is this product/service for?)

4. Big Background Image

5. What is the purpose of this page?

6. Explain your benefits

7. What am signing up for?

8. Interaction

9. Privacy Policy

10. Is this a Landing Page or a Microsite?"


Curated by Agostino Caniato:


To deepen the points just mentioned, read the entire article here: http://bit.ly/Jh088v

Via Agostino Caniato