Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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No Pro-Active Link-Building Required: From 0 to 1.4 Million Visitors in 6 Months

No Pro-Active Link-Building Required: From 0 to 1.4 Million Visitors in 6 Months | Internet Marketing Strategy 2.0 | Scoop.it
Robin Good's insight:



Nick Eubanks has an excellent case study on SearchEngineWatch demonstrating how a content-based web site, built on an existing publishing platform, can reach high levels of traffic without doing any pro-active link-building activity.


Here's the gist of the story: "Useful content and a solid, well-researched roadmap is the best way to acquire organic traffic.


If your content is serving a purpose, is accessible, and is easy to consume – your readers will build all of the links you will ever need, and your online presence will flourish as a by-product.


Put in the time, do the research, build your own websites, talk to everyone you can, TEST, and you will start seeing improvements in your organic search."



Rightful. These guys got it right. 8/10


Full case study: http://searchenginewatch.com/article/2254983/From-0-to-1.4-Million-Visitors-in-6-Months-A-Lesson-in-Building-Organic-Traffic




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Sigrid de Kaste's curator insight, March 17, 2013 6:47 PM

Great information and easily followed ...put your own details in place and make a go

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How To Get Tons of Links By Re-Igniting Great Content From Other Authors

How To Get Tons of Links By Re-Igniting Great Content From Other Authors | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: A great presentation by Ross Hudgens on the value of looking at other great content and ideas and turn those to your advantage, without in any way stealing or taking unfair advantage of other's people work.


Recommended. 9/10

Full presentation: http://slideonline.com/presentation/94-link-building-by-imitation  

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Namita Patel's comment, May 26, 2012 10:41 AM
This is an awesome presentation! Thanks for the find.
http://www.thesearchmarketer.com
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Discover Where Your Competitors Are Getting Their Links: Link Detective

Discover Where Your Competitors Are Getting Their Links: Link Detective | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Eppie Vojt, a Digital Marketing Consultant at JPL, has just published a great case study on making "garbage" rank in the SERPs, and at the end of it has discretely launched a new great online tool: LinkDetective.


LinkDetective will x-ray and dissect any website to provide you with a detailed breakdown of all the links pointing to that URL. Not only. LinkDetective allows you to slice and dice this data in a million different ways, giving you the capability for example to see only anchor text links coming from blogs, comments, or blogrolls and to see exactly where those have been obtained.


"Most link metrics tell a story you already know -- people are ranking with authoritative links and heavy use of anchor text.


No matter how you slice that, it doesn't get more actionable.


The challenge is figuring out where you can GET THOSE LINKS. Isn't it?


That's where Link Detective comes in.


Link Detective rifles through a backlink profile using semantic markup and URL naming conventions to group links by type. This makes it SUPER easy to see which of your competitors' links you can swipe for yourself.


Even if you're not looking for the "low-hanging fruit," Link Detective can make your job easier.


By quickly classifying low quality links, Link Detective leaves a smaller pile of high quality contextual links behind that you can run through manually.


No matter how you use it, Link Detective makes link building a breeze."


Highly recommended. 9/10


Sign-up now: http://www.linkdetective.com/  


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Alex Briscese's comment, March 17, 2012 12:06 PM
Questo tool è interessante ma utilizzabile solo in combinazione con "opensite explorer" di seomoz, scaricando il csv dopo che si è fatta l'analisi di un link di un competitor (infatti si vede: "This should be an export from Open Site Explorer of external links only.").

Fin qui non ci sarebbe nulla di male, peccato che su Open Site Explorer non si può fare neache 1 prova senza registarsi già dall'inizio come "trial of pro account" , fornendo fin da subito carta di credito .

Penso che almeno 1 prova con un reale "free account" su seomoz potevano almeno concederla , se ci si dimentica di stoppare il mese di trial vengono addebitati automaticamente 100 $ al mese per l' account pro .

A parte questo aspetto, in linkDetective mi sembra molto utile la possibilità di filtrare le tipologie di link, una cosa in più rispetto a molti tool seo .
Robin Good's comment, March 18, 2012 8:56 AM
Dear Alex,
thank you for your kind comment on this. I have used Open Site Explorer myself and keep using it with satisfaction. I think your concern should be voiced in an open post to SEOMoz so that your frustration can be heard and acted upon.

From my viewpoint I must say, that while it is true that you need to sign up for a free trial with a credit card, no money is asked right away, and the Pro subscription can be suspended one minute-after you have opened it, giving you login access to export as much 10,000 records from OSE without needing to pay anything. Given that anyone can go to a post office or elsewhere and get a credit card with a few euros deposited on it, and the unique value that this service provides, for free, I wouldn't be so heavily critical for those who have invested for so long in making this data accessible. Again, I empathize with your frustration but I think the benefit provided remains untainted by their customer acquisition policy.
Alex Briscese's comment, March 18, 2012 1:26 PM
Yes Robin, I basically agree with you when you say they provide a really good service, I just wanted to point out that particular aspect that maybe someone is not aware of.

Anyway, as I said before, i think this is valuable tool for people that wants to improve their link building strategy, having access to detailed useful informations.
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10-Point Guide To Authority Link Building | SEOMoz

10-Point Guide To Authority Link Building | SEOMoz | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Neil Patel at SEOMoz says it right:


"...nearly half of what determines the rank of your site is based upon the types of links driving to your site."


And it is true, that even now, knowing the tactics and skills required to build incoming quality links to a web site, can still be tangibly beneficial to the visibility of that site inside the SERPs.


In this 10-point guide to link-building, Neil Patel provides a good basic roundup of popular approaches to link building while providing inspiration and examples on how to do it.


Here an excerpt of the ten key points he discusses:


Rule 1: Write content that attracts Editorial In-content Links
 

Rule 2: Fix other people’s broken links


Rule 3: Create a desirable image library


Rule 4: Offer to write a column or do a guest post


Rule 5: Go to where your target audience hangs out


Rule 6: Fill gaps in content


Rule 7: Contact big media at the right time


Rule 8: Approach government or education sites


Rule 9. Buy links without penalty


Rule 10: Know the difference between a good and a bad site"


For each one of the Rules, Neil provides a good explanation of what he means, and some real cases or examples of how you can do this too. He also provides links to some useful resources, tools and examples.


Useful. 7/10


Full guide: http://www.seomoz.org/blog/the-10-golden-rules-to-attracting-authority-links 

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The Power of Using Curated Lists of Resources for Link Building | SEOmoz

The Power of Using Curated Lists of Resources for Link Building | SEOmoz | Internet Marketing Strategy 2.0 | Scoop.it

Lists are awesome for link building because someone else has already done some of the hard work for you. If you can find good quality, curated lists of websites, then you can be reasonably sure that you have found sites that are good ones to get links from.

 

You still want to run your own analysis and due diligence, but the end output is probably going to be a higher majority of quality sites than you would have gotten from pulling lists straight from Google SERPs.

 

The process I use can be broken down into the following:

 

1. Find your Lists:

There are multiple ways of doing this and there are probably more places to find them than you think.

- Curated lists found on other websites;
- Top x type lists found on other websites;
- Public Twitter lists;
- Good quality directories;

 

2. Scrape together your master list:

Here are a couple of ways of pulling link targets from a page very quickly without building a tool.

- Multi-links for Firefox;

- Scrape similar plugin for Chrome;

 

3. Filter and prioritise:

Now we need to filter, sort and prioritise. Chances are that you have ended up with a pretty big list of potential link targets, so you need someway of knowing where to start to give you a good return.

- Filtering using Excel;

- Filtering using Google Docs;

 

Full article: http://j.mp/wRR09G 


(Curated by Giuseppe Mauriello)


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, January 9, 2012 3:52 PM
Hi Robin,
thanks for your final mention to me!
Much appreciated!
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Co-Citations Are the New Anchor Text: Revolution in Link Building for 2013

Co-Citations Are the New Anchor Text: Revolution in Link Building for 2013 | Internet Marketing Strategy 2.0 | Scoop.it



Robin Good's insight:



Must-read article for anyone who has been investing any significant time or resources into link building efforts.


From the original article intro: "The Google Penguin updatehas changed the link building process forever. Gone are the days when it was easy to rank for desired keywords by building tons of links using exact keywords as the anchor text.


In the wake of Penguin, uncertain exactly where the thresholds and ratios are. Just how well distributed should our anchor text be in order to get the best results?


We have been busy with research on the subject and, not too long ago, discovered what Rand Fishkin at the SEOMoz blog had to say for their Whiteboard Friday series. Much of what we’ve observed has fallen in line with his predictions."



Must-read. Save yourself some serious time and risk. 7/10


Full article: http://www.searchenginejournal.com/good-bye-anchor-text-welcome-co-citations-revolution-in-link-building-for-2013-revealed/57783/
 



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Neil Ferree's curator insight, February 4, 2013 9:06 AM

Co-Citation is a popular similarity measure used to establish a subject similarity between two items. If A and B are both cited by C, they may be said to be related to one another, even though they don’t directly reference each other. If A and B are both cited by many other items, they have a stronger relationship. The more items they are cited by, the stronger their relationship is

Michelle Hamel's curator insight, February 15, 2013 9:20 AM
Good Bye Anchor Text, Welcome Co-Citations: Revolution in Link Building for 2013 Revealed
Chris Agro's curator insight, March 16, 2013 2:34 PM

More info about citations and how they are used in Google to rank.

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Google Deindexing Blog Networks and Cracking Down on “Unnatural” Links: The Report

Google Deindexing Blog Networks and Cracking Down on “Unnatural” Links: The Report | Internet Marketing Strategy 2.0 | Scoop.it

Google Webmaster Tools is warning users that they’ve fallen from Google’s graces and should be on the lookout for “artificial or unnatural links." Popular blog networks have been deindexed.


Is it time to panic, or is a reality check in order?


From the excellent report by Miranda Miller on Search Engine Watch: "Recent events seem almost a fundamental shift in the way Google perceives inbound links; they’re now saying not only can you not buy them, you can’t try to build at all. Of course, Google is predictably tight-lipped about what it is, exactly, that has relegated the offending sites to the wrist-slap list.


...


This is the kind of profile that might signal a stinker to Google.


For example, an unnatural link profile for a flower shop might look like: 1,000 links with the brand name as the anchor text; 3,500 links using “buy flowers online”; 5,000 links using “order flowers online,” etc. You would expect more links to use the brand name as anchor text; large quantities of links using very specific, high search volume terms, even more than the name of the business, could be a red flag.


...


Unnatural links, paid links... obviously they’re not going to pay off in the grand scheme of things. But before you jump on the bandwagon, ask yourself if you can handle the immediate drop in rankings and possibly traffic if you delete a bunch of backlinks. Or should you stop, breathe, plan, and try something new to build up some volume of backlinks before pulling plug on any that might be deemed “unnatural?”"


Recommended. 9/10


Full article: http://searchenginewatch.com/article/2164438/Google-Cracking-Down-on-Unnatural-Links-Deindexing-Blog-Networks 

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Link Building: How To Create Badly Wanted Linkable Assets

Link Building: How To Create Badly Wanted Linkable Assets | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Good post by Neil Patel at ProBlogger explaining one of the fundamentals of online marketing 2.0: create free, tangible value, like no other, with unique content assets that people will WANT to link to.


He writes: "A linkable asset is a piece of content that is responsible for driving lots of links to your site.


It could be an infographic that you update every year, but it’s usually much bigger and complex.


The Feltron Report is an annual report that’s like an infographic on steroids. It’s more than likely you’ve heard of the Felton Report. Its personal data from the life of Nicholas Felton, a designer and data guy, who’s been cranking out these reports since 2005.
SEOmoz’s Annual Ranking Report is another annual report that is a linkable asset.


Distilled’s SEO Guide to Creating Viral Linkbait and Infographics and Smashing Magazine’s The Death of the Boring Blog Postare also linkable assets.
Sometimes these assets are a simple widget like Bankrate’s millionaire calculator or egobait like the Ad Age Power150."


Must-know stuff. 8/10


Full article: http://www.problogger.net/archives/2012/02/14/how-to-systematically-build-a-mountain-of-links/ 


(Image credit: TotalProSports.com)

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Find Out Where You Can Publish Targeted Guest Posts Automatically

Robin Good: Ethan Lyon at YouMoz has put together a great simple tool inside a Gdoc spreadsheet (public, free and open) that allows you to automatically find sites and blogs where you can make guest posts.


Guest posts on other quality and thematically-relevant sites is an effective strategy to build quality incoming links to your site.


I have tried out this litte great gem and I must say: it does work. You simply input the keyword representing the topic you want to write guest posts for, and the spreadsheet automatically kicks out URLs that you can go and check out right away.


This great tool scans Twitter to find messages that offer opportunities for guest posts and lists them for you.


Superuseful. 9/10


Go try it out now:

http://ow.ly/8x9gF (make sure to make a copy first)


Read the guide: http://www.seomoz.org/ugc/want-guest-post-links-find-them-via-twitter-tool 

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Link Building Methods Compared: 26 Different Approaches To Boost Your Rankings | Dave Cain

Link Building Methods Compared: 26 Different Approaches To Boost Your Rankings | Dave Cain | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you are looking for some new fresh ideas on how to boost, improve or optimize your link building campaign, here is some really good advice.


Dave Cain has put together a list of 26 different methods to do inbound links for your site, and for each one it has provided some insight on how valuable and effective this is in his experience.

I think that Dave's advice is right on target and after having read his article I am happy to recommend it to anyone who is looking to do some effective link building.


Here his five top recommended link building methods:
 

  • Social networks
     
  • Blog posting
     
  • Social bookmarking
     
  • Guest blogging
     
  • Video creation


Recommended. 8/10


To get the other 21, read the full article here: http://www.davecain.co.uk/blog/link-building-guide   

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Dave Cain's comment, January 5, 2012 4:00 PM
Hey Robin - thanks for the shares, promotion and kind words, greatly appreciated.

Thanks,
Dave
Robin Good's comment, January 5, 2012 4:14 PM
Thank YOU Dave! Do more great stuff and I am here to pick it up! :-)