Internet Marketing Strategy 2.0
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Content Strategy Resources: The Ultimate Curated Collection

Content Strategy Resources: The Ultimate Curated Collection | Internet Marketing Strategy 2.0 |
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!
Robin Good's insight:

If you re looking for great articles, resources and guides about content strategy and its characteristics, you have found what you were looking for.

Jontahon Colman, has curated an excellent catalogue of the best resources on content strategy resources available online. 

From books, to magazines, journals, blogs, articles, forums and events, this annotated list has plenty of valuable resources and it is definitely a valuable reference asset to save for anyone interested in deepening his knowledge about content strategy.

Free to use.

Check it out: 

Brad Tollefson's curator insight, December 1, 2013 5:33 PM

So are Content Marketing and Content Strategy the same? No, but they are clearly related, so a better question to ask might be: are these two practices compatible with each other? Definitely!...

Rescooped by Robin Good from Marketing Strategy and Business!

The Power of Using Curated Lists of Resources for Link Building | SEOmoz

The Power of Using Curated Lists of Resources for Link Building | SEOmoz | Internet Marketing Strategy 2.0 |

Lists are awesome for link building because someone else has already done some of the hard work for you. If you can find good quality, curated lists of websites, then you can be reasonably sure that you have found sites that are good ones to get links from.


You still want to run your own analysis and due diligence, but the end output is probably going to be a higher majority of quality sites than you would have gotten from pulling lists straight from Google SERPs.


The process I use can be broken down into the following:


1. Find your Lists:

There are multiple ways of doing this and there are probably more places to find them than you think.

- Curated lists found on other websites;
- Top x type lists found on other websites;
- Public Twitter lists;
- Good quality directories;


2. Scrape together your master list:

Here are a couple of ways of pulling link targets from a page very quickly without building a tool.

- Multi-links for Firefox;

- Scrape similar plugin for Chrome;


3. Filter and prioritise:

Now we need to filter, sort and prioritise. Chances are that you have ended up with a pretty big list of potential link targets, so you need someway of knowing where to start to give you a good return.

- Filtering using Excel;

- Filtering using Google Docs;


Full article: 

(Curated by Giuseppe Mauriello)

Via Giuseppe Mauriello
Giuseppe Mauriello's comment, January 9, 2012 3:52 PM
Hi Robin,
thanks for your final mention to me!
Much appreciated!