Internet Marketing Strategy 2.0

Robin Good: SurveyLegend is a new web-based service which allows you to easily create surveys and questionnaires that fully-image based. You upload a set of pictures, screenshots or diaagrams and you associate a question to be displayed next to each.

SurveyLegend visual surveys can be further customized and posted directly to Facebook, Twitter, integrated into a web site pop-up or embedded in any web site or blog. If you do not have a web site your visual questionnaires can be hosted on SurveyLegend own web site.

The free SurveyLegend version allows for up to 100 responses and five email addresses to be collected. Higher priced versions allow "unlimited" responses
and emails collection for as low as $99/year.

Features: http://www.surveylegend.com/seeallfeatures 

FAQ: http://www.surveylegend.com/faqs 

Pricing: http://www.surveylegend.com/quickcompare 

More info: http://www.surveylegend.com 

(Unearthed by Kathleen Cercone)

Jon Jantsch at Duct Tape Marketing as a valuable article on listening, one of the key skills every individual or company needs to further refine in the near future. He writes:

"...I believe that one of the master skills of any marketer, manager, or educator is the ability to listen perceptively to what our prospects, customers, staff and community members are saying.

...there are many forms of listening.

a) Passive listening – the kind we do when we are listening to a seminar but we’re really scrolling through Pinterest.

b) Selective listening – the kind that I might practice when I’m discussing something with someone and mostly I’m thinking about what I’m going say next.

c) Active listening – the kind where we are discussing something with someone and reacting only to the words being said.

d) Perceptive listening – the kind where I hear and interpret the words, but I also consider what the person is thinking and perhaps how they are acting as they say the words.

Perceptive listening is by far the most complex because it requires you to be totally focused, completely mindful and, well, perceptive of what’s really going on."

Useful. 8/10

Read the full article: http://www.ducttapemarketing.com/blog/2012/01/11/5-exercises-in-perceptive-listening/ 

Robin Good: If you are looking for ways to "engage" your customers, readers and fans, webinars are truly a great solution.

Not only they allow you to showcase your expertise while providing good value to your audience, but they give you a tremendous opportunity to "listen" to your fans real needs and to address them later with custom-designed services and products.

Lewis Howes writes: "...My recommendation is to host publicly available Q&A webinars throughout the year, which allows you to “give back” to your market while also gaining valuable intelligence.

Pay close attention to recurring questions or themes in your webinars, since these are the signs your market may be ready for a new product.

They’re simple to do — just pick a topic and host an hour-long webinar where attendees can ask anything they’d like to learn more about or are struggling with.

Your job is to look for those repeating themes, because that’s what your market is hungry for.

...You can usually bet that the questions you get in your Q&A sessions are ones that lots of other customers have as well.

When you solve real customer problems, you put yourself at the head of the pack in your niche."

Truthful. 8/10

Full article: http://www.copyblogger.com/webinars-for-engagement/