Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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How To Successfully Sell Online Without Selling Yourself Out: Be the Sun

How To Successfully Sell Online Without Selling Yourself Out: Be the Sun | Internet Marketing Strategy 2.0 |
I've never read a book on sales. They seemed corny. Like many people, I always looked down on the concept of "selling." It seemed like something lower than..
Robin Good's insight:

We often manipulate people in order to sell something to them.

According to James Altucher, investor, author and entrepreneur, this is sad, as you really don't have to approach selling in this fashion, if you want to get the maximum results.

Here's a few of the wonderful things he suggest you should really invest in, to sell drastically more:

a) Friendship. Nobody is going to buy from someone they hate. The buyer has to like you and want to be your friend. People pay for friendship.

b) Say NoIf you reduce the supply of you (through “No”) then the demand for you goes up and you make more money (and have more fun).

c) OverdeliverPeople want to do business with people who give them presents. Over-delivering is a present. And it makes you feel good. Give and you will receive.

d) It's not the productStop going to BS entrepreneur, get-rich conferences. In the long run nobody cares about your product. In the long run, it is the entire holistic view of your offering, your service, you, that you are selling. 

But there's a lot more good advice than these four points.

He suggests for example to get rid of bad customers, to sell the dream they will experience and not the product, as well as to realize that your very best customers are your existing clients.

If you, like me, don't feel good about selling, marketing and pushing products like most people do online, then you will get a fresh breath of oxygen by reading in full this excellent article.

"Be the sun and you will become abundance."

Excellent read. Highly recommended. 10/10.

Full article: 

(8 mins. reading time)

(Image credit: Woman profile by Shutterstock)

Tom Hood's curator insight, February 2, 2014 8:42 AM

As Dan Pink says, we are all in sales now.  Whether we are selling  our ideas, our brands, or real products and services, we are all in sales. 


This is a great article about  what  'selling' should be. Robin Good's insights combined with this excellent article  resonated with me. I think we all need to think about sales in a new light, one that truly focuses on the relationships, trust, and helping others succeed in this crazy and exciting world we live in.



Techsense Labs Pvt Ltd's curator insight, September 23, 2014 9:10 AM updates

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10 Good Web Marketing Tips for New Startups from John Doherty of Distilled

10 Good Web Marketing Tips for New Startups from John Doherty of Distilled | Internet Marketing Strategy 2.0 |
Today, Ebyline proudly presents an exclusive interview with John F. Doherty, head of Distilled New York, founder of HireGun, international speaker, blogger, and photographer.
Robin Good's insight:

Excellent advice, in this short but content-rich interview published by Ebyline. In it, John F. Doherty, head of one of the top SEO companies in the US, shares ten key tips about marketing, SEO and where to start, that can be of good help to new online startups.

The advice and suggestions provided are simple, straightforward and easy to read, thanks also to the good formatting style of the article.

Some of the best tips shared, focus on:

- what's the first step to take to market one's own company online

- how to create a social media following when you have none

- how to compete with established companies in the SERPs

- how to avoid the top four reasons for which Google penalizes a site

among several other ones.

Useful. Rightful. Clear. 8/10

Full article:

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