As marketers, we spend plenty of time and energy tracking the metrics that will push our business forward. In today's post, Will Critchlow walks us through what makes good metrics and how to build the right reports for any situation.
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![]() As marketers, we spend plenty of time and energy tracking the metrics that will push our business forward. In today's post, Will Critchlow walks us through what makes good metrics and how to build the right reports for any situation. No comment yet.
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From
adage
Zach Rosenberg writes on Digital Age:
We need to look at the tone of a post and also references within the post, not to mention volume and source. There are many digital actions that can affect consumer perceptions and behaviors, including but not limited to:
But what are the key questions to ask to measure ROI for tweets. Mr Rosenberg sugest the following ones:
Finally, Mr Rosenberg provides a formula and a couple of specific examples illustrating real-world situations that explain how tweets ROI, or better yet, Rating Points for Twitter can be calculated. Insightful. 8/10 Read the full article: http://adage.com/article/digitalnext/turn-tweets-ratings-points/231884/ |
Will Critchlow has a good, in-depth analysis of SEO metrics and how to pay attention to those that really count.
If you are into KPIs, testing, measuring and keeping progress under precise, measurable tabs this is definitely a good resource to check.
Informative. Instructive. In-depth. 7/10
Full article: http://www.seomoz.org/blog/meaningful-seo-metrics