Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Influence Measurement Services Lie: Brian Solis Explains Why

Influence Measurement Services Lie: Brian Solis Explains Why | Internet Marketing Strategy 2.0 |

Robin Good: Online services like PeerIndex and Klout are not really yet trusted indicators of your true influence, but things may change quite rapidly on this front.

In a written report packaged as a presentation deck entitled: "The Rise of Digital Influence", Brian Solis has released a report that breaks down the top 14 influence measuring services (Appinions, eCairn, Empire Avenue, Klout, Kred, mPACT, PeerIndex, PROskore, Radian6, Traackr, TweetLevel, TweetReach, Twitalyzer, and TwitterGrade) explaining what they are good for.

Here a few highlights from Techcrunch own review of Brian Solis' presentation: 

"Brian Solis believes that rather than sending out a flurry of tweets in hopes of boosting your score now, you should think about your short- and long-term goals with social media.

It’s not worth trying to game the system. I think services like Klout should inspire you to think critically about how to use Twitter, Facebook, LinkedIn and other social media.

That way you can increase your real-world influence and let your scores rise to reflect that, instead of the reverse."

"A lot of people think that nobody gives a damn about your Klout score, and that those from other services are equally useless. I disagree. They may not be very accurate yet, but they’re getting better quickly."

Insightful. 8/10

Full presentation by Brian Solis: 

Original article: 

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How Do You Find Out If Your Website Is Engaging?

How Do You Find Out If Your Website Is Engaging? | Internet Marketing Strategy 2.0 |

Robin Good: If you are seriously interested in optimizing and continuously improving the traffic, engagement level and subscriptions / sales on your web site, this article can provide some good basic advice on how to extract the most valuable actionable info from Google Analytics.

Three areas are of critical importance for you: 
a) Acquisition

b) Engagement

c) Outcome - Goals 

The three key engagement metrics that you should give highest priority and attention to, when it comes to engagement, are:

1) Pages per Visit: This is the average number of pages a visitor views when coming to your website. The more engaging your site is, the more inclined visitors will be to continue clicking beyond the entry page.

2) Average Time on Site: This refers to the typical amount of time visitors spend on your site, despite whether they continue to stay on the page they came in on or navigate elsewhere within your domain.

3) Bounce Rate: This represents the percentage of single-page visits to your site. It gives you a sense of how many visitors left your site from the entrance page rather than clicking further into your site as compared to total visitors. Like Pages per Visit, Bounce Rate can help you determine the performance of your entry pages based on the actions visitors take (or don’t take) after they’ve arrived on your site.

In this article you can find also a simplified review of the "Goals" function inside Google Analytics and how it can be best used.

Check out also the new Google Analytics features reviewed here: 

also not to be missed: 

Informative. 7/10

Read the full article here: 

(Curated by Robin Good)

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