Robin Good: Just recently I have been asked how to get some press attention for the launch of a new web site, and I provided my basic set of tips on what to do under these circumstances:
a) Prepare a Press Media Kit
b) Create a list of journalists, reporters, bloggers and newsrooms which cover your niche or related ones
c) Send out a properly written email outlining key info and facts to facilitate journalists in extracting a valuable and interesting story for their readers.
But there is a LOT more that can be done on this front.
One excellent new reference guide to how you can get extra media coverage for your next event or launch is Chris Winfield's "92 Ways to Get (and Maximize) Press Coverage" published ths week on SEOMoz.
This guide contains tons of useful advice and tips which can really help you get the attention of the press, in ways you may not have even considered.
Highly recommended. 9/10.