The Why and How Self-Publishing a Book Is A Great Idea For Any Entrepreneur | Techcrunch | Internet Marketing Strategy 2.0 |

James Altucher tackles three issues on Techcrunch: "Why self-publish rather than use a traditional publisher, why entrepreneurs should self-publish, and finally, HOW does one go about self-publishing."

A few highlights from the article: 

"...when I self-publish I make about a 70% royalty instead of a 15% royalty with a traditional publisher. I also own 100% of the foreign rights instead of 50%."

"You won’t make a million dollars on your book (well, maybe you will – never say never) but just being able to say, “I’m a published author” extends your credibility as a writer/speaker/enterpreneur when you go out there now to sell your book, syndicate your blog elsewhere or to get speaking engagements, etc."

"I used createspace because they are owned by Amazon and have excellent customer service. They let you pick the size of your book and then have Microsoft Word templates that you download to format your book within"

Read the full article: 

(Curated by Robin Good)