Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Showcase Your Pinterest Boards Inside Your Facebook Page with WooBox

Showcase Your Pinterest Boards Inside Your Facebook Page with WooBox | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Woobox is a web app which allows you to integrate and display inside any Facebook Page you manage, your full Pinterest board set (or a part of it).


In addition you can get stats on page views, likes and visitors and you can choose to show all of your boards or just the pins from a specific one.


The service is free and can be activated in a matter of seconds.


I have already activated it on my Facebook page here: http://facebook.com/RobinGoodItalia 


Check it out: http://woobox.com/pinterest 

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Gaia's comment, June 13, 2012 4:34 PM
I have 2 account in Fcaebook...how can I add the APp on my personal page ? It goes always in the wrong page!
Robin Good's comment, June 14, 2012 3:39 AM
Gaia, Woobox works only on your FB Pages, NOT on your FB profile. That's the reason why you can't get it to do what you want. It doesn't do that. :-)
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Ideas and Examples for Valuable and Engaging Curated Collections on Pinterest

Ideas and Examples for Valuable and Engaging Curated Collections on Pinterest | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Here is some great advice, and real-world examples of how Pinterest can be used to engage fans, create interesting content and making your brand more visible.


Key interesting approaches include: 


- Creating contests in which fans create thematic boards that showcase your ideas, products or services


- Showcasing your fans using your brand or tools


- Arranging collections of valuable resources in-line with your brand interest


- Uncovering backstage pics and crowdsourced images of events


Read the full illustrated article: http://mashable.com/2012/01/19/pinterest-brands/ 


 Check out also: http://searchenginewatch.com/article/2139906/7-Creative-Ways-Your-Brand-Can-Use-Pinterest 

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Marcello Cosa's comment, January 21, 2012 7:55 AM
Ciao Robin...che bell'articolo!

È proprio ciò che vorrei realizzare io con le mie gallerie/directory di valore.

Peccato che Pinterest non permetta l'embed.
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Find Out Who Is Pinning You

Find Out Who Is Pinning You | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you are trying to better understand what your fans, readers and customers like and appreciate from you the most, you may want to start considering Pinterest as a resource for valuable insight on this front.

It is quite easy in fact to discover "who is pinning you" by simply changing in this URL, the "sitename.com" with your site domain:

 http://pinterest.com/source/sitedomain.com/ 


That's all there is to it.


Go and try it out yourself.

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Engagement Publishing is the New Content Marketing - Here's Why - John Battelle

Engagement Publishing is the New Content Marketing - Here's Why - John Battelle | Internet Marketing Strategy 2.0 | Scoop.it

I selected this piece today because it is timely and relevant, social media is part of the equation but the focus should be on social business, which is the bigger picture. It's important to package your content and repurpose it to fit the social network(s) where your audience resides. This interview talks about   

 

In this interview with McKinsey and Compay, John Battelle, founder & chairman of Federated Media Publishing says.....

 

**Marketers need to shift their mindset from being a publisher to engaging an audience.

 

To paraphrase:

 

Marketers are starting to see an ecosystem of paid, owned and earned media that they're very interested in feeding through social interactions and content marketing.

 

Here's what caught my attention:

 

Marketers have always created content, print and radio ads, 30-second spots, display banners

 

****But they never have really seen these elements as an integrated corpus of content living in a digitally driven ecosystem

 

**Marketers need to become engagement publishers

 

**"Increasingly, [marketers] are realizing that this social media space involves an ongoing conversation. Assets never really go away."

 

**Building conversation “inventory” at scale

 

I agree that all brands probably should be on Facebook, but what you really need is an integrated strategy that has – at its root – the brand's own domain, independent from any platform other than the Internet itself.

 

Measuring the success of conversational engagement

 

These things are very hard to directly measure from a simple click. And often, as we know, the people who click are not the people you want as customers anyway.

 

**So you need a bridge to that kind of insight that gives a media buyer the justification to say that this new technology is worth the investment.

 

**Marketers have been very interested in understanding how their content is amplified in the past few years

 

**Now there is technology that allows us to automatically collect and present this data (More in detail in interview)

 

**The best companies create communities of interest that are independent:

 

**they are rooted in the independent Web, with expressions on Facebook, or as an iPhone or Android app – those all become instances of their brand.

 

** Companies should create a circulatory system through which they can promote different aspects of their messaging and interactions with their community.

 

**If you're going to be a brand with a publishing approach to marketing, you must have an independent taproot that isn’t controlled by anyone but you. 

 

Put out your branches and feelers everywhere. Integrate that experience and let your content and messaging flow through it.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full interview here: [http://bit.ly/x7mHwm]


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Show What's Below The Surface: That's How You Brand Yourself Next

Show What's Below The Surface: That's How You Brand Yourself Next | Internet Marketing Strategy 2.0 | Scoop.it

This wonderful piece was written by Lisa Barone on Outspoken Media. I loved reading this because her insights are right on the money. How do I know? Because I've been on Pinterest for a week and this social network takes you beyond all the buzzwords, the how to articles and lets you connect with others in ways that have the potential to create deeper engagement that can is definitely beginning to show ROI in more ways than one.

 

Feel free to follow me on Pinterest at  http://pinterest.com/jangordon/

 

or visit my topic on content curation at http://www.scoop.it/t/content-curation-social-media

 

Here's an excerpt that captures the essence of what she is saying. I highly recommend you read the comments as well.

 

Excerpt:

 

"Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t.

 

"For me, the social network doing that right now is Pinterest.Wait? Pinterest? Is that really anything more than an outlet for pictures of sleeping cats, fancy home décor and items deemed orange?

 

It is.

 

I’ll tell you why I love it and why, as a brand, you should love it too.

 

****One of the great things social media has done is that it’s undeniably changed the way businesses and consumers are able to interact.

 

****It broke through an imaginary wall that had long divided the two and allowed businesses to share parts of themselves which, in turn, allowed consumers to seek out businesses that are weird in the same way or that believed in the same things.

 

Last November I spoke at TEDx about how through the Web, weird became profitable.

 

****Weird became something businesses could leverage. To me, that’s where social media is most effective –

 

****when businesses use weird to be strategically authentic and show customers their essence. It’s when they let certain parts of themselves hang out so their customers can get to know whose behind the product or service that they love so much.

 

And that’s what Pinterest does really well. It epitomizes what is right and powerful in social media. Sure, Mashable may still use it to hoard marketing infographics for page views, but that’s not how it’s most effective.


**Pinterest works best when brands show customers what’s going on below the surface".

 

Read full article here: http://outspokenmedia.com/about/lisa-barone/ 

(Curated by Jan Gordon covering "Pinterest Watch") 


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janlgordon's comment, January 13, 2012 12:07 AM
maxOz
Thank you for this wonderful post on Pinterest!
maxOz's comment, January 13, 2012 12:12 AM
I love it as well, glad you enjoyed it x Michele