From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.
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Scooped by Robin Good |

Thanks to the Content Marketing Association for having created and published this useful visual poster which highlights the key elements, needed to develop your own stories.
The poster covers seven key areas, but offers the greatest value in:
1) defining for you seven popular type of plots.
2) identifying seven types of heros present in story plots
3) listing the main type of characters that can be used in an effective story
My comment: By reading through this visual poster you can definitely familiarize yourself more with key variables a play in any great plot, have some references of classic novels, plays and films that represent the different type of plots that you can use, and get a much better grip with the variables you can utilize to create an effective story plot.
Educational. Useful. 8/10
Full visual poster: http://www.the-cma.com/news/seven-steps-to-the-perfect-story
(Thanks to the Digital Rocking Chair for having found this gem)
Útil y visual guía para desarrollar una perfecta historia para nuestra marca. Creada por la Content Marketing Association.
Marketing Ops is called on to develop strategic and tactical plans on behalf of the marketing department. Being able to tell a story is vitally important to this process. Here is a good infographic about building the "story."
Tenemos muchas historias que contar y lograr que quien las escuche realmente se conecte, no sólo depende del contenido de la historia, sino de la forma cómo la cuentas, aquí algunos pasos del storytelling