Internet Marketing Strategy 2.0
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Bottom-up, consumer-centered online marketing strategy news
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Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad

Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad | Internet Marketing Strategy 2.0 | Scoop.it
Rand Fishkin talks about Google's motivation behind their encryption.
Robin Good's insight:



"Google is breaching an agreement that it has had with marketers for years.." says Randy Fishkin of SEOMoz, one of the foremost SEO world experts, when it comes to the recent Google decision to obscure up to 75% of all keyword search data.


The tacit agreement by which search engines would cooperate with their users by sharing search data and using it to improve the service provided seems to have reached the end of the road.


Fishkin is quite preoccupied by this and hopes that the EU may take action on this in some way while the US sits watching.


Other alternatives to fight back appear quite utopian:

"In theory marketers could fight back by excluding Google from crawling and indexing their sites. But the only way this would work is if tens of millions of sites all did it together."


Even Search Engine Land founder Danny Sullivan takes a strong position on this by stating himself: "“...a fairly large breach in the unwritten contract that’s long existed between search engines and publishers.


Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”"


Morale of the story: Whether or not you think SEO is good or bad and whether you think it is going to die or not, one thing stands certain for the near future: SEO specialists will have a much harder time proving that what they do actually works. Period.



Very interesting. Must read for any web publisher. 8/10


Read the full article: http://blog.hubspot.com/uattr/seo-guru-google-is-abusing-its-monopoly-power 


Check also Rand Fishking video interview here: http://blog.hubspot.com/uattr/seo-guru-google-is-abusing-its-monopoly-power (Bottom of the article) and text transcription: http://moz.com/blog/100-percent-keyword-not-provided-whiteboard-tuesday 





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Jill Prest Hart's curator insight, October 10, 2013 10:47 PM

I agree with one of the commentors on this post, that said, Google is doing this in response to the competition with FB et al. FB is making huge inroads in Googles once great monopoly.  You can still find keywords that will rank with reverse attack marketing and can learn about it here: http://www.reverse-attack-marketing.info

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Deb Nystrom, REVELN's curator insight, October 16, 2013 9:40 PM

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

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SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin

SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you want to examine and question some of the critical issues that may be influencing the performance of your site / business online, this video lesson from SEOMoz CEO Rand Fishkin can provide you with lots of valuable and actionable insight.


Achieving greater effectiveness in selling whatever you are proposing online is not just a matter of proper tagging and SEO optimization tasks. There are a lot of other factors mixed in with those that determine, beyond what search engines may think, how credible, reputable and worth of my time and money your site really is. 


And that's where you should spend more attention.


Rand goes over a number of very important factors like:

- niche focus

- brand trust

- presentation

- pricing 

- design and UX

- quality of content 

- industry reputation

- domain naming

- social proof

and more.


Highly recommended. 9/10


Video + full text transcription: http://www.seomoz.org/blog/the-hidden-factors-in-accomplishing-your-online-marketing-goals-whiteboard-friday 

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Martin Harris's curator insight, July 6, 2013 5:01 AM

RAND FISHKIN AT SEO Moz

Dean Ryan G. Martin's curator insight, October 16, 2014 10:56 PM

Yes. It's true.