Internet Marketing Strategy 2.0
170.4K views | +0 today
Follow
Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
Your new post is loading...
Your new post is loading...
Scooped by Robin Good
Scoop.it!

The Future of Marketing Is About Listening, Curating and Building Good Relationships

The Future of Marketing Is About Listening, Curating and Building Good Relationships | Internet Marketing Strategy 2.0 | Scoop.it
Robin Good's insight:



If you are goal includes marketing and selling information products or services to the adults, entrepreneurs and business men of tomorrow, I recommend you read this short article by Scott Di Marco, who is the Library Director at the University of Mansfield.


Inspired by Stefan Pollack's book "Disrupted", Scott identifies and lists down the key critical points defining the iGeneration:


Generation X was about "us versus the man"

Generation Y was the "me" generation

iGeneration is the "us" generation - together they can change institutions and create the environment they want.



In addition he identifies these specific characterizing traits:



- They strongly rely on recommendation and referrals of friends, peers, and other consumers


- The expert or journalistic critics only matters if they agree with them


- Forget print and TV. They use mobile devices like oxygen


- They want information that's relevant and or funny.


- They look for specific, niche info. 


- Ads are ok for them as long as they are relevant and authentic. 


- They want a relationship. They do not want to be sold stuff.


Scott Di Marco  then goes to on to provide some key insightful recommendations on how to approach these people by listening and adopting a curatorial approach.



My comment: Scott Di Marco's analysis doesn't apply only to the world of libraries. The future of marketing is indeed strongly bound to understanding and respecting the values and traits of the new generations outlined above. Cultivating them can only benefit any company or organization that wants to look at long-term survival.



Insightful. Great advice. Recommended. 8/10


Full article: http://www.huffingtonpost.com/scott-dimarco/the-new-reality-is-disrup_b_3861417.html 



(Image credit: Couple sitting by Shutterstock)




more...
Jeff Domansky's curator insight, October 3, 2013 4:02 PM

Valuable insight into generation Z. and how they process information.

Amal Rafeeq's comment, October 4, 2013 9:05 AM
Just loved it :) ♥
Bill Cosgrove's comment, July 8, 2016 7:39 AM
Glad you could use it-All The Best-Bill(:
Scooped by Robin Good
Scoop.it!

How To Get Influencers To Help You, Once You Have Found Them

How To Get Influencers To Help You, Once You Have Found Them | Internet Marketing Strategy 2.0 | Scoop.it
Robin Good's insight:



Excellent advice on how to deal with influential people to get them to help you, from long-time technology analyst, blogger and startupper Marshall Kirkpatrick.


(Marshall has recently launched a new web app, that focuses exclusively on helping you find who is really influential in your areas of interest. The app is called Little Bird and you can go and request a free trial on the site.)


What he suggests is to invest in building long-time, high-value relationships, by using the tech tools like the one he's created, to get to know more about the people you are interested in, before you reach out to them.


The more you know who they know, what they like as well as what they have written and what brands and people they are not aware of, the easier it will be for you to reach out and provide useful information, insight and advice to them.



Rightful. Correct. 8/10


Full post: http://getlittlebird.com/2013/05/i-found-the-leaders-in-my-field-now-what/




more...
malek's curator insight, May 1, 2013 5:53 AM

it's not what you know, but who you know.

Randi Thompson's curator insight, May 2, 2013 7:04 AM

Now that you have made connections with social media, what are you going to do with them?

Scooped by Robin Good
Scoop.it!

New SEO Methods Reward Quality Content and Audience Engagement Skills

New SEO Methods Reward Quality Content and Audience Engagement Skills | Internet Marketing Strategy 2.0 | Scoop.it



Robin Good's insight:



If you are looking for a way to become less dependent on SEO to keep your web site visibility on search engines, a new approach, promoting a radically different approach to conquer the search engine result pages, is emerging. 

It is being called New SEO.


From obsessive keyword analysis and inbound linking focus the new SEO approach focuses on higher quality content and greater attention to audience engagement and relationship building.


The accompanying infographic from Positionly eloquently illustrates the key differences between the traditional way of doing SEO and the new approach.


"The old way of thinking about SEO meant that analytical and mostly technical knowledge was given an edge.


New SEO should prize analytical and mostly marketing knowledge."



Rightful. Useful reminder. 7/10


Original article and infographic: http://socialbarrel.com/sustainable-and-algorithm-proof-new-seo-methods-for-2013/52145/



more...
Celebritize You's comment, July 1, 2013 10:14 PM
Many of my clients are still thinking old SEO. Ugggh.
Sigrid de Kaste's curator insight, July 3, 2013 5:44 AM

In my opinion Marketing Knowledge has always played a large part of SEO

Johnny's curator insight, July 7, 2013 3:05 AM

Check ou the info graphic...