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The Reputation Economy Is Coming: Here's What You Need To Know To Start Preparing For It

The Reputation Economy Is Coming: Here's What You Need To Know To Start Preparing For It | Internet Marketing Strategy 2.0 | Scoop.it


Robin Good: If you are interested in learning what the "reputation economy" is all about and why it will trump traditional approaches to marketing in the next few years, I highly recommend reading this Wired feature article.


In it you will find not only lots of good information on what measuring reputation really means, and how reputation may be used in the near future, but you will also get a shortlist of the key companies moving in this space and a simple ten-step reputation plan that you can use to start steering in the right direction.


Here a few excerpts from it:


"When asked for the sources upon which a user's trustworthiness is based, reputation startups list the usual suspects -- LinkedIn, Facebook, Twitter -- but refuse to go further, saying that the algorithm is proprietary.


For these trust-validation services to become credible they're going to need to differentiate their products from those offered by companies such as PeerIndex, Kred and Klout, which collect digital information from different social-media sources.


Their metrics -- who I "follow", who "follows" me, who I know professionally, where I check in, what I chat about -- are measuring social influence, not reputation.


"Influence measures your ability to drag someone into action," says Joe Fernandez, cofounder of San Francisco-based Klout (wired 08.12). "Reputation is an indicator of whether a person is good or bad and, ultimately, are they trustworthy?"




"...reputation is largely contextual, so it's tricky to transport it to other situations. Sure, you might be an impeccable Airbnb host, but does that mean I would trust you with my car?"



"...Many of the ventures starting to make strides in the reputation economy are measuring different dimensions of reputation.


On Stack Overflow, for instance, reputation is a measure of knowledge; on Airbnb it's a measure of trust; on Wonga it's a measure of propensity to pay; on Klout and PeerIndex it's a measure of influence."



"The most basic level is verification of your true identity -- is this person a real person? Are they are who they say they are?


It's also foreseeable that data giving a good indicator of character, such as reliability and helpfulness, in one marketplace is a baseline of how you will behave in another marketplace.


Do we do what we say we are going to do? How well do we respect another person's property? Can we be trusted to pay on time?"



Valuable read. Recommended. 9/10


Full article: http://www.wired.co.uk/magazine/archive/2012/09/features/welcome-to-the-new-reputation-economy?page=all



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Influence Measurement Services Lie: Brian Solis Explains Why

Influence Measurement Services Lie: Brian Solis Explains Why | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Online services like PeerIndex and Klout are not really yet trusted indicators of your true influence, but things may change quite rapidly on this front.


In a written report packaged as a presentation deck entitled: "The Rise of Digital Influence", Brian Solis has released a report that breaks down the top 14 influence measuring services (Appinions, eCairn, Empire Avenue, Klout, Kred, mPACT, PeerIndex, PROskore, Radian6, Traackr, TweetLevel, TweetReach, Twitalyzer, and TwitterGrade) explaining what they are good for.


Here a few highlights from Techcrunch own review of Brian Solis' presentation: 


"Brian Solis believes that rather than sending out a flurry of tweets in hopes of boosting your score now, you should think about your short- and long-term goals with social media.


It’s not worth trying to game the system. I think services like Klout should inspire you to think critically about how to use Twitter, Facebook, LinkedIn and other social media.


That way you can increase your real-world influence and let your scores rise to reflect that, instead of the reverse."


"A lot of people think that nobody gives a damn about your Klout score, and that those from other services are equally useless. I disagree. They may not be very accurate yet, but they’re getting better quickly."


Insightful. 8/10


Full presentation by Brian Solis: http://www.slideshare.net/Altimeter/the-rise-of-digital-influence 


Original article: http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/ 

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Trust and Reputation Platform Allows Others To Define Your Expertise and Competence Areas

Trust and Reputation Platform Allows Others To Define Your Expertise and Competence Areas | Internet Marketing Strategy 2.0 | Scoop.it

"There's a new buzz on the airwaves and it's called Connect.me.

 

This is not another flash in the pan but a serious contender for building trust and reputation across your social network."

 

I like it a lot too. Go give it a try:

http://connect.me 


Via Martin (Marty) Smith
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How To Get 10k Twitter Followers in Less Than 90 Days

How To Get 10k Twitter Followers in Less Than 90 Days | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Matthew Fields has published a really good guide on SocialMediaChimps for anyone who wants to get serious in using Twitter for reputation-building and marketing purposes.


In the illustrated article he showcases four key concepts and many small tips and tools that helped his own account (the SocialMediaChimps one) get more than 10k followers in less than 90 days.


Useful. 8/10


Full article: http://socialmediachimps.com/2012/get-followers-on-twitter/ 

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Email Marketing: The Sender Score and Everything Email Marketers Need to Know About It

Email Marketing: The Sender Score and Everything Email Marketers Need to Know About It | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: Return Path has released a new free web service which allows you to check the content of your yet-to-be-sent newsletters and to verify it for any possible deliverability issues, before it's too late.


"A free service of Return Path, the Sender Score algorithm rates the reputation of every outgoing mail server IP address on a scale from 0-100.

Gathering data from over 60 million mailboxes at big ISPs like BellSouth and Comcast, Return Path records if people frequently unsubscribe or report spam from certain email senders, and then assigns you a Sender Score based on that monitoring.


Your Sender Score will continue to change depending on your email sending habits and the responses of your recipients.


It's a crucial number to stay on top of, because mail servers will often check your Sender Score before deciding what to do with your emails. The lower your Sender Score, the harder time you'll have getting into someone's inbox.


There are plenty of things that can impact the deliverability of your email, but Return Path reports that 83% of the time an email is not delivered to an inbox, it is due to a poor sender reputation.


Even if an email network or ISP doesn't query your Sender Score to determine whether they will deliver your email, the factors used in determining your Sender Score are similar to those used by email networks and ISPs to determine your sender reputation.


As such, the score is a great, free email sender reputation tool to ensure you are aware of and have the opportunity to fix any deliverability problems."


Here the variables taken into account to generate the Sender Score:

  • Complaints
  • Volume
  • External Reputation
  • Unknown Users
  • Rejected
  • Accepted
  • Accepted Rate
  • Unknown User Rate

"Scores are calculated on a rolling, 30-day average and represent the rank of an IP address against other IP addresses, much like a percentile ranking.

The closer your score is to 0, the worse it is, and if you're close to 100 like Return Path is in this sample report, well you're in pretty great shape."


Source: Hubspot


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31446/Everything-Email-Marketers-Need-to-Know-About-Sender-Score.aspx 


Try it out now: https://www.senderscore.org/ 

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SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin

SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: If you want to examine and question some of the critical issues that may be influencing the performance of your site / business online, this video lesson from SEOMoz CEO Rand Fishkin can provide you with lots of valuable and actionable insight.


Achieving greater effectiveness in selling whatever you are proposing online is not just a matter of proper tagging and SEO optimization tasks. There are a lot of other factors mixed in with those that determine, beyond what search engines may think, how credible, reputable and worth of my time and money your site really is. 


And that's where you should spend more attention.


Rand goes over a number of very important factors like:

- niche focus

- brand trust

- presentation

- pricing 

- design and UX

- quality of content 

- industry reputation

- domain naming

- social proof

and more.


Highly recommended. 9/10


Video + full text transcription: http://www.seomoz.org/blog/the-hidden-factors-in-accomplishing-your-online-marketing-goals-whiteboard-friday 

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Martin Harris's curator insight, July 6, 2013 5:01 AM

RAND FISHKIN AT SEO Moz

Dean Ryan G. Martin's curator insight, October 16, 2014 10:56 PM

Yes. It's true.