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Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.
Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!
This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.
Nice -- solid ideas without being too long or difficult to grasp :)
