Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
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Scooped by Robin Good
March 9, 2012 11:18 AM
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How to Create Great Advertising with Storytelling | Smart Marketing Strategy

How to Create Great Advertising with Storytelling | Smart Marketing Strategy | Internet Marketing Strategy 2.0 | Scoop.it
Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.

 

Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!

 

This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.

 

Nice -- solid ideas without being too long or difficult to grasp :)

Dr. Karen Dietz's comment March 11, 2012 9:44 PM
Thank you for re-scooping this Bi!
Dr. Karen Dietz's comment March 13, 2012 12:02 PM
Thank you for re-scooping the article! Have a wonderful week :)
Dr. Karen Dietz's comment March 13, 2012 1:33 PM
Thank you for re-scooping the article Morgan! Have a great week :)
Scooped by Robin Good
December 29, 2011 9:50 AM
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People Don't Buy WHAT You Do, They Buy WHY YOU DO IT [Video]

"The goal is to do business with people who believe in what you believe, NOT in what you do."

 

TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action About TEDx, x=independently organize event In the spirit of ideas w...

 

This is a 2-year old video with fabulous 'evergreen' insights for us all. I love the model Simon Sinek shares with us, explaining how we normally think/talk. He then goes on to invert the model to show us why great leaders are able to create amazing change.

 

Start 2012 with a bang.

Watch the video and use this model to really make the difference you want to in the coming year.

 

*(Thanks to Karen Dietz for uncovering and promoting this great video. It is truly inspirational.)