When you’re doing your site's SEO, you have to be careful. The techniques that used to work will now get you penalized. The techniques that used to be a w
Scooped by Robin Good |
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WebMarketingStore's comment,
June 1, 2014 9:35 AM
Good one, Robin. We shall learn this, hard as it may be...
Robin Good's comment,
June 1, 2014 1:51 PM
Not hard WebMarketingStore. Just an issue of marketing integrity, nothing technically difficult.
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Pavlos Nomikos's curator insight,
October 6, 2013 12:44 PM
"Morale of the story: Whether or not you think SEO is good or bad and whether you think it is going to die or not, one thing stands certain for the near future: SEO specialists will have a much harder time proving that what they do actually works. Period."
David Bennett's curator insight,
October 11, 2013 6:34 AM
Quote from Danny Sullivan of Search Engine Land: " Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around. In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""
Deb Nystrom, REVELN's curator insight,
October 16, 2013 9:40 PM
Robin Good's insight with this ScoopIt is plenty. It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th. ~ Deb
sophiedesc's curator insight,
July 7, 2013 7:35 AM
"Site Explorer lets you: -See your strongest links at a glance – with Crawl dates, Flow Metrics and anchor text. -Lets you see New Links and Lost links in easy to drill down charts with data being updated all the time. -Have an easy way to see a list of your referring domains -A geographical and visual map of where in the world your top 1000 referring domains are hosted -A clear break down of your anchor text with EASY drill down to see the exact links you have for any given anchor text."
Paola Caballer's curator insight,
June 17, 2013 5:41 PM
Escribir pensando en el SEO. Esto es lo que propone este artículo que a más de uno nos da respuestas a la pregunta ¿Por qué ya no tengo tantas visitas en el blog?
Básicamente:
- Elegir una frase CLAVE en el post, que incluyamos al menos 3 o 4 veces a lo largo del mismo. - Escribirlas con las mismas palabras, en el mismo orden. - Escribir en una extensión de 300 palabras aprox. - Colocar las palabras -etiquetas en: - El título del post - La dirección URL - Los títulos y subtítulos de los párrafos - Los links - Por supuesto, el cuerpo general del texto, de arriba a abajo.
Ni que decir tiene, que hay poner cuidado en el contenido de calidad, que al final, si no es bueno, nadie lo lee, ni pulsa los links que contiene, y lo más importante: no lo comparten, porque no llegan al final del mismo, donde, seguramente, tengas los iconos para compartir. Menciona a gente guay, con links a su Fb, Twitter... Seguro que a ellos también les gusta salir en tu post, y te ayudarán con la difusión.
A este respecto: no te olvides de las Redes Sociales, que son fundamentales para conseguir mayor viralidad.
Siempre está bien recordar estos tips de cuando en vez ;)
Joe Wise's curator insight,
May 13, 2013 9:15 PM
Need an SEO guru to verify or dismantle this argument... anyone? |
jmwakasege's comment,
October 2, 2013 12:00 AM
Content marketer should brace themselves, this might be just a warm up from Google.
Alex McCardell's curator insight,
September 19, 2013 5:48 AM
Good content is not just a trend. Communicate effectively for your users/customers = optimised SEO
Alexandra Salzedo's curator insight,
September 22, 2013 10:17 AM
Without valuable content the brand risks losing valuable interactions with their community
Celebritize You's comment,
July 1, 2013 10:14 PM
Many of my clients are still thinking old SEO. Ugggh.
Lynn O'Connell for O'Connell Meier's curator insight,
September 14, 2013 12:41 AM
From May 2013, so some things may have changed...
Justin Bruce's curator insight,
February 25, 2013 8:05 PM
From an SEO perspective, google is updating all teh time and reliance on linkbuilding is dangerous as we have just seen with a key client.
Google still recommend a link building stratgy but suggest you diversify into PR and social media to build page rank. That means you need to create great content and promote it.
From a conversion perspective, great contnet is not enough, it must also be relevant. Look through your email subject matter from your customers over the past year and match this with search queries in analytics (not keywords but actual terms they used to find you) and there's your relevant topic and inspiration. Now you gotta do it daily.
Don't forget contributing to other publishers (especially popular and high authority sites) also constitues as content. Curation is fine if relevant (check out scoop.it) but creation is always best, it takes time so allocate time!
Pierre Marchildon's curator insight,
February 27, 2013 5:28 PM
i agree, but this demands dedication! |
While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one.
In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are:
1) Guest Blogging (spammy kind)
2) Incoming Links with Optimized Anchor Text
3) Low quality inbound links
4) Using lots of relevant keywords inside your content
5) Relying more on building inbound links than on creating high-value content
Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value.
Useful. Informative. 8/10
Full article: http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/