Internet Marketing Strategy 2.0

Andrew Gouty analyzes the history of SEO, while highligthing how increasingly important it is to look less at "SEO tactics" and more at producing truly quality content.

The article cum infographic reviews the main five SEO eras, from the 1994-99 Meta era, and through the PageRank years (2000-2003), the Florida era (2004-2009), the Content Era (2010-12) and the Present Day.

A good, fact-supported overview of what really counts when it comes to content visibility on the web.

Useful. Data-rich. 8/10

Full article + infographic: http://www.raidious.com/content-marketing/the-history-of-seo-effectiveness/ 

My personal belief is this: in the near future, if you want to stand out in your niche, get a serious following of passionate fans and build a strong credibility for yourself, you will need to do something better than just writing blog posts (however good they may be).

"Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization.Not all of them are 100% new, but they’re all critical keys to success. ...You can catch up with the whole on-demand session here."

In this article the focus is specifically on rule n.1: Create content with your audience in mind.

Rekha Mohan writes: "The main point to all this is: create content people want to share. People like sharing interesting information; it builds credibility, creating the image that the sharer is in the know, and consistently sharing good information increases your audience.

Good information also helps visitors and increases your authority on a subject – use white papers, case studies, fun facts, educational material, research results, thought-provoking blog posts, how-to articles, top 10 lists, and more to share your information in innovative and easy-to-read ways."

Very good reminders for anyone having doubts about what's best to do in the near future, to gain extra visibility and reputation, on any content web site.

Rightful. 7/10

Full article: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641