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From the article: "...The new SEO process is not about chasing the algorithm; it’s about fulfilling the needs of the people the algorithm serves.
It’s about creating and discovering the content that resonates with the people that a business is trying to reach and then also covering the technical bases required to get results.
It’s about understanding the connections between keywords in the mind of your target audience in order to optimize for them effectively.
And most importantly, it’s about having SEO become the driver of the marketing mix rather than the outcast. No doubt SEO will remain the esoteric “Calculus of Marketing” but it’s time to prove that we can actually do the math so to speak."
Key elements of the new SEO process analyzed in this guide:
- Opportunity Discovery
- Market Research
- Audience Research
- Analytics Mining
- Social Listening
- Quantitative Analysis
- Keyword Research
- Site Audit
- Asset Inventory
- Content Audit
- Brand Relationships
- Offline Assets
- Competitive Analysis
- Measurement Planning
- Content Ideation
- Content Production
- Technical Build
- Implementation Audit
- Social Strategy
- Link Strategy
- PR
- Contests
- Events
- Social Media
- Measurement
- Reporting
- Link Reporting
- Optimization
- Brand Buy-In
Each element is analyzed and discussed as to explain its importance and how to effectively leverage it.
Comprehensive. 8/10
Full guide: http://www.seomoz.org/blog/the-new-seo-process-quit-being-kanye
