As marketers, we spend plenty of time and energy tracking the metrics that will push our business forward. In today's post, Will Critchlow walks us through what makes good metrics and how to build the right reports for any situation.
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Internet Marketing Strategy 2.0
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Bottom-up, consumer-centered online marketing strategy news
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Will Critchlow has a good, in-depth analysis of SEO metrics and how to pay attention to those that really count.
If you are into KPIs, testing, measuring and keeping progress under precise, measurable tabs this is definitely a good resource to check.
Informative. Instructive. In-depth. 7/10
Full article: http://www.seomoz.org/blog/meaningful-seo-metrics