Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Manchester United Uses Google Hangouts To Get World Fans Into Old Trafford Front Row

For the first time ever, Google+ brought fans around the world to show their support at Old Trafford - live. Featuring Lee and Thendo from South Africa, Nina...
Robin Good's insight:

A selected group of Manchester United fans living far away from England have had a unique opportunity offered to them: seeing their favorite soccer team while sitting in the front row of the Old Trafford stadium.

Thanks to Google Hangout technology, connected fans from far away countries have been able to cheer their stars by appearing in real time inside the advertising panels that surround the soccer field while being connected from their original countries. 

"For the first time ever, Google+ brought fans around the world to show their support at Old Trafford - live.

Featuring Lee and Thendo from South Africa, Nina from Ethiopia, Jorge from Mexico, Louis from Malaysia, Maria from USA and Hefani from Namibia."

A fantastic way to engage fans and to nurture the Manchester United extended online community.

Original video: 

Nine0Media's curator insight, April 7, 2014 7:01 PM

#DIYSEO #SocialMediaTools

Melanie COVINHES's curator insight, April 9, 2014 1:43 PM

Great idea !

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Personalized Value: A Great Example of Useful Content That Satisfies a Very Specific Need: the KLM Must See Map

Robin Good's insight:

Ready to take a vacation? Found your destination but do not really know what to go and visit once you are there? KLM, has a fantastic, personalized solution that positions the company as a point of trusted reference for whoever wants to find out what's best to pay attention to, at any travel destination.

The initiative, which due to its success has become a permanent KLM offering, offers the ability to anyone using it, to invite his social media friends who have already been at your next detsination to contribute places, events and spots to visit once you get there.

All of their suggestions are printed on a unique, personalized journey map that KLM sends physically to you, and that showcases all of the suggestions and tips of your network of friends, nicely integrated with the map of your destination.

N.B.: Must see Maps cover only KLM official detsinations.

"...perfect solution to collect and organize the best things to see and do at your destination."

More info:


Original video:

giusy.barbato's curator insight, April 27, 2013 10:43 AM

Un esempio concreto di come creare contenuto utile per un bisogno del tuo cliente

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2012 Social Media Marketing Industry Report

2012 Social Media Marketing Industry Report | Internet Marketing Strategy 2.0 |
Are you wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest?


Marty Smith: How are marketers using social media? More and more as it turns out. The Social Media Examiner just released its yearly state of social media marketing report with these findings:


Major Findings

  • Measurement and targeting are top areas marketers want to master: Forty percent of all social media marketers want to know how to measure the return on investment (ROI) of social media and find customers and prospects.
  • Video marketing holds the top spot for future plans: A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.
  • Marketers seek to learn more about Google+: While only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ activities.
  • Top three benefits of social media marketing: The number-one benefit of social media marketing is generating more business exposure (reported 85% of marketers), followed by increasing traffic (69%) and providing marketplace insight (65%).
  • Top five social media networks/tools for marketers: Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, in that order.
  • Social media marketing still takes a lot of time: The majority of marketers (59%) are using social media for 6 hours or more each week, and a third (33%) invest 11 or more hours weekly.
  • Social media outsourcing underutilized: Only 30% of businesses are outsourcing some portion of their social media marketing, only a slight increase from 28% in 2011.

    Full report download:  

Via Martin (Marty) Smith
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Write Once and Post To All Your Preferred Social Networks with

Robin Good's insight: is a new free web app, in early stage of development, which allows you to easily post from any web page to multiple social networks simultaneusly, similarly to what used to do. offers two free bookmarklets that allow to easily post to anyone of these social media networks:

  • Blogger
  • Facebook Profiles
  • Facebook Pages
  • LinkedIn
  • Plurk
  • Tumblr
  • Twitter
  • WordPress /
  • Google+ (coming)
  • many other

Works with your favorite auto-shortener.

Simple, easy to use, handy. Definitely worth a try.

Free to use for all beta users.

Try it out now: 


Andrea Baldo's curator insight, July 19, 2014 8:47 AM


digital marketing

social media

self publishing


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How To Archive Twitter Search Results in a Google Spreadsheet and Analyze Them

How To Archive Twitter Search Results in a Google Spreadsheet and Analyze Them | Internet Marketing Strategy 2.0 |

From the article: "I find Twitter the most essential social media tool for Internet Marketers on many levels, mainly because of its search API.


Unlike Facebook's and Google Plus's non-existent search options, Twitter makes it easy to go through the huge amounts of updates being published every minute and find those which are relevant (and important) to your brand.


Twitter search is priceless for various tasks:


- Track updates from any niche conference or event (through the official hashtag). In this particular case, archiving is very essential because your archive will let you find testimonials for your next event or quotes for your event coverage, etc.


- Monitor most recent link building opportunities. I for one use Twitter search to instantly react to niche guest posting invites;


- Monitor your own brand mentions (both linked and unlinked). Here's one post I did previously on awesome Twitter search operators that let you filter out all the clutter and track only very essential brand mentions (for example, filter out Twitter updates that contain links and only listen to "real" conversations);


- Keep an eye on your competitors and how they are doing on Twitter (for example, find negative mentions and be there to offer a better alternative)


- Identify active users and influencers within your niche (and get connected to them).


The free Google Spreadsheet I am reviewing in this article can help you with all the above tasks: it collects tweets, archives them and lets you analyze them! [..]"


Read the entire article:


Via Flavian Mihai
Beth Kanter's comment, April 13, 2012 12:46 PM
Robin, terrific article. I've been using rowfeeder for this task (not free) and use it to capture tweets after I do presentations ( - now wondering what rowfeeder offers over the method mentioned in the post?
Robin Good's comment, April 13, 2012 2:33 PM
Hey Beth, I have been using that too, and was wondering the same. let's see who discovers it first! ;-)
Rescooped by Robin Good from Marketing Strategy and Business!

How To Get To The Top of a Social Media Search Page: Keywords | KISSmetrics

How To Get To The Top of a Social Media Search Page: Keywords | KISSmetrics | Internet Marketing Strategy 2.0 |

From the article: "Many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need. 


So how can your company get to the top of a social media search page?


By using keywords. 


Here are some of the places and different ways you can use keywords on your social media pages.


#1: Find the right keywords for your social media accounts:

it’s important to realize that the keywords you decide to use will be different for different social media accounts. It is not a “one keyword fits all” operation. 


#2: Use the keyword in photo captions:

The goal is to use keywords on your social media site whenever possible. One of the first things you can do is use these keywords to describe your company photos.


#3: Use your keyword when linking and tagging webpages:

Social media keywords generally work best with sites such as LinkedIn and Facebook, but this ideas works just as well when it comes to Twitter.


#4: Include the keyword in your headline...


#5: Include your keyword in your summary and “about” section..."


Read the full article 

(Curated by Giuseppe Mauriello)

Via Giuseppe Mauriello
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