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Bottom-up, consumer-centered online marketing strategy news
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How StoryTelling Helps Your Fans To Sync-Up With The Ideas You Want Them To Use

How StoryTelling Helps Your Fans To Sync-Up With The Ideas You Want Them To Use | Internet Marketing Strategy 2.0 | Scoop.it

"A good story can make or break a presentation, article, or conversation. But why is that?" 

Robin Good's insight:



Here is why storytelling is so effective and uniquely powerful.  


Bufferapp co-founder Leo Widrich has written, back in 2012, a very interesting and informative article on the topic. Here a few passages from it: 


"When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too.

The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton:


"When the woman spoke English, the volunteers understood her story, and their brains synchronized. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. 


By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains."


A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation."



Truthful. Inspiring. Very useful. 8/10


Full article: http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains 


Reading time: 7':30" 






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Janice Mobsby's curator insight, February 17, 2014 5:29 PM

I love "Story Telling"... Most of the time my articles are written in story line..It's fun to write & fun to read...Always make sure there is a point to your story..That's the idea..

 

Thanks for sharing..:)

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Storytelling Advice - Inside the Story: an eBook Curating Inspirational Ideas from Great Storytellers

Storytelling Advice - Inside the Story: an eBook Curating Inspirational Ideas from Great Storytellers | Internet Marketing Strategy 2.0 | Scoop.it

Robin Good: My personal thanks go to Liz Wilson on the Paper.li Community Blog, where she has published a great article about Adam Westbrook's fantastic eBook "Inside the Story" (I bought a copy after reading her review) where he collects and curate inspirational ideas and anectodes from 24 digital storytellers.


According to the author, the eBook was inspired by a project by Seth Godin – an ebook created collaboratively.


"The key word is authenticity.


Audiences are skeptical of commercials and advertising these days and don’t respond to it.


Journalists are good at telling real authentic stories.


Everyone has a story — even the smallest small business owner — and it is that story which customers respond to now."


The article contains also useful tips, advice and links to resources as well as a short list of brilliant digital storytellers from whom you can take inspiration from.


Must read article. Resourceful. Inspiring. 9/10


Here is the ebook:

http://www.insidethestory.org/

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Liz Wilson's comment, May 22, 2012 4:30 PM
Thanks for the mention Robin but all credit goes to Adam - a guy who is really trailblazing in online video and entrepreneurial journalism. And doing it alone. He is the inspiration to digital publishers. I recommend everyone to follow his blog www. adamwestbrook.co.uk