http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...
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Internet Marketing Strategy 2.0
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Bottom-up, consumer-centered online marketing strategy news
Curated by
Robin Good
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Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.
Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!
This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.
Nice -- solid ideas without being too long or difficult to grasp :)
's comment March 11, 2012 9:44 PM
Thank you for re-scooping this Bi!
's comment March 13, 2012 12:02 PM
Thank you for re-scooping the article! Have a wonderful week :)
's comment March 13, 2012 1:33 PM
Thank you for re-scooping the article Morgan! Have a great week :)
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Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...