Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Scooped by Robin Good
March 3, 2013 10:46 AM
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How To Spot Interesting Stories Inside Your Company: Four Characterizing Traits

http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...
Marty Koenig's comment, March 9, 2013 3:13 PM
Right on, I call it THE BIG WHY.
Dr. Karen Dietz's comment March 10, 2013 2:22 PM
Love it Marty!
Leaders Online's curator insight, March 13, 2013 6:48 AM

Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...

Scooped by Robin Good
March 9, 2012 11:18 AM
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How to Create Great Advertising with Storytelling | Smart Marketing Strategy

How to Create Great Advertising with Storytelling | Smart Marketing Strategy | Internet Marketing Strategy 2.0 | Scoop.it
Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.

 

Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!

 

This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.

 

Nice -- solid ideas without being too long or difficult to grasp :)

Dr. Karen Dietz's comment March 11, 2012 9:44 PM
Thank you for re-scooping this Bi!
Dr. Karen Dietz's comment March 13, 2012 12:02 PM
Thank you for re-scooping the article! Have a wonderful week :)
Dr. Karen Dietz's comment March 13, 2012 1:33 PM
Thank you for re-scooping the article Morgan! Have a great week :)