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Internet Marketing Strategy 2.0
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Bottom-up, consumer-centered online marketing strategy news
Curated by
Robin Good
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Robin Good: If you are looking for ways to "engage" your customers, readers and fans, webinars are truly a great solution. Not only they allow you to showcase your expertise while providing good value to your audience, but they give you a tremendous opportunity to "listen" to your fans real needs and to address them later with custom-designed services and products. Lewis Howes writes: "...My recommendation is to host publicly available Q&A webinars throughout the year, which allows you to “give back” to your market while also gaining valuable intelligence.
...You can usually bet that the questions you get in your Q&A sessions are ones that lots of other customers have as well. When you solve real customer problems, you put yourself at the head of the pack in your niche." Truthful. 8/10 Full article: http://www.copyblogger.com/webinars-for-engagement/ 
Mitchell Levy's curator insight,
January 26, 2013 11:50 AM
If you're going to create a webinar, do it right and make sure that it's not just your megaphone, but your listening device.
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From the original article: "Are backlinking strategies starting to take a back seat to social signals as they relate to SEO?
In this blog post you will discover:
1) How Google’s algorithm changes impact both backlinking and social signaling.
2) How to build an SEO social signals strategy.
3) How your SEO backlinking and social signals strategies come together in your content strategy.
4) How to measure it all.
So, Don’t focus just on backlinks in your SEO strategy. Start to think about your SEO social signals strategy across your web presence."
Find out more: http://blogs.imediaconnection.com/blog/2012/02/06/what-is-your-seo-social-signals-strategy/ Via Antonino Militello
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Robin Good: If you have decided to move on to Google+ ground and start doing something serious about it, I wouldn't hesitate one second in recommending this truly thorough guide on setting up an effective marketing strategy via Google+. Very useful. 9/10 Full article: http://www.searchenginejournal.com/how-to-create-an-effective-google-seo-content-strategy/39734/
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Robin Good: Just as much as music is no longer in the hands of record companies and books are no longer in the hands of traditional book publishers, learning is not anymore in the hands of schools and other educational institutions. Today a person can learn from a myriad of new different sources, at his own pace and time. "The internet has democratized education and businesses should take notice. You are in business because you have some area of expertise. Sharing your expertise is a way to help you build your brand and provide value." From the original article: "The Education of Millionaires, a book by Michael Ellsberg that proposes that the best investment in education is one that offers lifelong, relevant knowledge that will make you financially successful. People are looking to non-traditional sources to learn from. Education and business are merging. " The article is full of short, valuable insights, like these: "As a brand, your expertise in the product you sell — in every way it affects the people who use it — sets you apart. If you sell shoes, you could teach fashion or fitness. If your product is food, teach nutrition." "Consumers need information to choose when there are too many options." "Education is a form of curation." Right on track. Must-read. 8/10 Full article: http://www.socialmediaexplorer.com/digital-marketing/education-is-the-new-marketing/
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From the article: "...The new SEO process is not about chasing the algorithm; it’s about fulfilling the needs of the people the algorithm serves. It’s about creating and discovering the content that resonates with the people that a business is trying to reach and then also covering the technical bases required to get results. It’s about understanding the connections between keywords in the mind of your target audience in order to optimize for them effectively. And most importantly, it’s about having SEO become the driver of the marketing mix rather than the outcast. No doubt SEO will remain the esoteric “Calculus of Marketing” but it’s time to prove that we can actually do the math so to speak." Key elements of the new SEO process analyzed in this guide:
Each element is analyzed and discussed as to explain its importance and how to effectively leverage it. Comprehensive. 8/10 Full guide: http://www.seomoz.org/blog/the-new-seo-process-quit-being-kanye
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Robin Good: If you want to examine and question some of the critical issues that may be influencing the performance of your site / business online, this video lesson from SEOMoz CEO Rand Fishkin can provide you with lots of valuable and actionable insight. Achieving greater effectiveness in selling whatever you are proposing online is not just a matter of proper tagging and SEO optimization tasks. There are a lot of other factors mixed in with those that determine, beyond what search engines may think, how credible, reputable and worth of my time and money your site really is. And that's where you should spend more attention. Rand goes over a number of very important factors like: - niche focus - brand trust - presentation - pricing - design and UX - quality of content - industry reputation - domain naming - social proof and more. Highly recommended. 9/10 Video + full text transcription: http://www.seomoz.org/blog/the-hidden-factors-in-accomplishing-your-online-marketing-goals-whiteboard-friday
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Robin Good: If you are seriously considering to jump on the Google+ bus and to do all that is needed to leverage the new social network and the unique benefits it may have on your SEO, check the advice provided in this article. "Google+ Business Pages offer unprecedented search ranking advantages, so make optimizing your profile for both regular Google search and G+’s internal search your first priority. Next you’ll want to make sure your profile “sells the follow.” Does it capture attention and say, “You’ll want me in your circles!” in those few seconds when someone takes their first look?" Then, these that follow need to be your key stratgic steps: 1. Optimize Your Page for SEO 2. Upgrade Your Page’s Visual Appeal 3. Fill Your Post Stream with Quality Content 4. Begin to Attract Followers 5. Engage! Here all the details on how to do it: http://windmillnetworking.com/2012/01/24/first-5-things-google-plus-business-page/
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Nick Eubanks has an excellent case study on SearchEngineWatch demonstrating how a content-based web site, built on an existing publishing platform, can reach high levels of traffic without doing any pro-active link-building activity.
Here's the gist of the story: "Useful content and a solid, well-researched roadmap is the best way to acquire organic traffic.
If your content is serving a purpose, is accessible, and is easy to consume – your readers will build all of the links you will ever need, and your online presence will flourish as a by-product.
Put in the time, do the research, build your own websites, talk to everyone you can, TEST, and you will start seeing improvements in your organic search."
Rightful. These guys got it right. 8/10
Full case study: http://searchenginewatch.com/article/2254983/From-0-to-1.4-Million-Visitors-in-6-Months-A-Lesson-in-Building-Organic-Traffic