Key Metrics To Measure Site Success and To Optimize Website Performance | Hubspot | Internet Marketing Strategy 2.0 |

Here are 8 essential metrics you should be tracking on your website and its landing pages, and how you can use these metrics to optimize and improve your website’s performance.

These the first five with a core takeaway:

1. Unique Visitors

Look for a good upward trend over time, or in conjunction with specific marketing campaigns. If your unique visitor count isn’t rising, you may need to reassess your marketing tactics.

2. New vs. Repeat Visitors

If your repeat visitor rate is only in the single digits, your site might not offer enough valuable information to capitalize on the link or campaign that attracted a new visitor in the first place. 

3. Traffic Sources’ll want to see your share of organic traffic rising until it reaches 40%-50% of total traffic. Likewise, you can gauge the effectiveness of your link-building efforts by tracking referral traffic. Aim for referrals to deliver 20%-30% of overall traffic.

4. Referring URLs

You want to see the list of referring URLs growing steadily over time as you produce more content that other site owners and bloggers deem worthy of sharing with their audience. 

5. Most/Least Popular Pages

Studying your most popular pages helps you understand what kind of content visitors and prospects find most interesting. Popular pages also are good places to focus your database building efforts. 

Read the full article to find out exactly what each one of the indicators means and to have extra advice on how to put it to use immediately.

Useful for who is starting out. 7/10.

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