Internet Marketing Strategy 2.0
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Internet Marketing Strategy 2.0
Bottom-up, consumer-centered online marketing strategy news
Curated by Robin Good
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Search Traffic Drops 30%: Is Google Search Traffic Rapidly Fading? Check These Stats

Search Traffic Drops 30%: Is Google Search Traffic Rapidly Fading? Check These Stats | Internet Marketing Strategy 2.0 |
Traffic from Google to digital publishers dropped 30% over the past eight months.
Robin Good's insight:

If you keep investing time on optimizig your site for Google, or investing in link building efforts of all kinds I suggest you give a good read to this article.

Wriiten by Awini Anburajan on Buzzfeed: "Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013...

...While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.

BuzzFeed tracked traffic referrals to over 200 publishers in the BuzzFeed Network, a group of sites that carry BuzzFeed's tracking code and include the Huffington Post, Daily Mail, NewsweekDailyBeast, Time, Sports Illustrated, Us Weekly, and Rolling Stone. Collectively the sites represent an audience of more than 300 million people globally.

Of the three major search engines — Google, Yahoo and Bing — only Yahoo saw growth in this period.

While Yahoo grew search traffic in this period, it sent 21M referrals to publishers in March, less than half of the 48M referrals sent by Google. Traffic from Bing dropped 12%.

And check this: "In March, Facebook sent 1.5x more traffic than Google, the greatest difference we've ever measured between the platforms. At the same time, we've watched traffic from other social platforms — Twitter and Pinterest -—continue to grow an audience and drive traffic traffic to publishers."

Are you ready for this?

Insightful. Informative. Must-read. 8/10

Full article:

Joe Wise's curator insight, May 13, 2013 9:15 PM

Need an SEO guru to verify or dismantle this argument... anyone?

Richard Stadler's curator insight, May 15, 2013 4:33 AM

Yet another scare story

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How Do You Find Out If Your Website Is Engaging?

How Do You Find Out If Your Website Is Engaging? | Internet Marketing Strategy 2.0 |

Robin Good: If you are seriously interested in optimizing and continuously improving the traffic, engagement level and subscriptions / sales on your web site, this article can provide some good basic advice on how to extract the most valuable actionable info from Google Analytics.

Three areas are of critical importance for you: 
a) Acquisition

b) Engagement

c) Outcome - Goals 

The three key engagement metrics that you should give highest priority and attention to, when it comes to engagement, are:

1) Pages per Visit: This is the average number of pages a visitor views when coming to your website. The more engaging your site is, the more inclined visitors will be to continue clicking beyond the entry page.

2) Average Time on Site: This refers to the typical amount of time visitors spend on your site, despite whether they continue to stay on the page they came in on or navigate elsewhere within your domain.

3) Bounce Rate: This represents the percentage of single-page visits to your site. It gives you a sense of how many visitors left your site from the entrance page rather than clicking further into your site as compared to total visitors. Like Pages per Visit, Bounce Rate can help you determine the performance of your entry pages based on the actions visitors take (or don’t take) after they’ve arrived on your site.

In this article you can find also a simplified review of the "Goals" function inside Google Analytics and how it can be best used.

Check out also the new Google Analytics features reviewed here: 

also not to be missed: 

Informative. 7/10

Read the full article here: 

(Curated by Robin Good)

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No Pro-Active Link-Building Required: From 0 to 1.4 Million Visitors in 6 Months

No Pro-Active Link-Building Required: From 0 to 1.4 Million Visitors in 6 Months | Internet Marketing Strategy 2.0 |
Robin Good's insight:

Nick Eubanks has an excellent case study on SearchEngineWatch demonstrating how a content-based web site, built on an existing publishing platform, can reach high levels of traffic without doing any pro-active link-building activity.

Here's the gist of the story: "Useful content and a solid, well-researched roadmap is the best way to acquire organic traffic.

If your content is serving a purpose, is accessible, and is easy to consume – your readers will build all of the links you will ever need, and your online presence will flourish as a by-product.

Put in the time, do the research, build your own websites, talk to everyone you can, TEST, and you will start seeing improvements in your organic search."

Rightful. These guys got it right. 8/10

Full case study:

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How To Use YouTube To Drive Extra "Quality Traffic" To Your Website

How To Use YouTube To Drive Extra "Quality Traffic" To Your Website | Internet Marketing Strategy 2.0 |

James Medmore writes on SocialMediaExaminer:

"Most people think viral video when they think YouTube. Until now, you’ve been under the impression that success on YouTube meant capturing some hilariously comedic moment with your cat or unsuspecting son or daughter on video and sharing it with the world.

You’ll quickly discover that you don’t need millions of views to get results.

It’s all about the quality of your visitors, not the quantity.

Your YouTube videos will build rapport with your viewers, so that by the time they end up on your website, they are primed, pumped and ready to take action with you. In short, your conversion rates go up."

and here is the simple recipe that he suggest you use:

a) Give a call to action in your videos

b) add a URL to your description box and

c) add YouTube’s Call-to-Action Overlay function.

Here all the details about what they are and how to 
put them into practice: 

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