I selected this piece today because it is timely and relevant, social media is part of the equation but the focus should be on social business, which is the bigger picture. It's important to package your content and repurpose it to fit the social network(s) where your audience resides. This interview talks about
In this interview with McKinsey and Compay, John Battelle, founder & chairman of Federated Media Publishing says.....
**Marketers need to shift their mindset from being a publisher to engaging an audience.
To paraphrase:
Marketers are starting to see an ecosystem of paid, owned and earned media that they're very interested in feeding through social interactions and content marketing.
Here's what caught my attention:
Marketers have always created content, print and radio ads, 30-second spots, display banners
****But they never have really seen these elements as an integrated corpus of content living in a digitally driven ecosystem
**Marketers need to become engagement publishers
**"Increasingly, [marketers] are realizing that this social media space involves an ongoing conversation. Assets never really go away."
**Building conversation “inventory” at scale
I agree that all brands probably should be on Facebook, but what you really need is an integrated strategy that has – at its root – the brand's own domain, independent from any platform other than the Internet itself.
Measuring the success of conversational engagement
These things are very hard to directly measure from a simple click. And often, as we know, the people who click are not the people you want as customers anyway.
**So you need a bridge to that kind of insight that gives a media buyer the justification to say that this new technology is worth the investment.
**Marketers have been very interested in understanding how their content is amplified in the past few years
**Now there is technology that allows us to automatically collect and present this data (More in detail in interview)
**The best companies create communities of interest that are independent:
**they are rooted in the independent Web, with expressions on Facebook, or as an iPhone or Android app – those all become instances of their brand.
** Companies should create a circulatory system through which they can promote different aspects of their messaging and interactions with their community.
**If you're going to be a brand with a publishing approach to marketing, you must have an independent taproot that isn’t controlled by anyone but you.
Put out your branches and feelers everywhere. Integrate that experience and let your content and messaging flow through it.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full interview here: [http://bit.ly/x7mHwm]
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janlgordon
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More info:
http://scripting.com/2014/06/07/littlePorkChop042.html http://scripting.com/2014/06/06/theEasiestWayToTweetAStorm.html ;Little Pork Chop is a supersimple web app which allows you to post to Twitter longer messages than the typical 140 characters, by intelligently splitting your communication into multiple, numbered tweets.
To use it, you simply go the Little Porkchop page, type in or paste your message without worrying about length, and, instantly, the app previews for you how it would split into multiple tweets. You make your adjustments and you are set to tweet.
A couple of nice additional touches include:
1) all of the following tweets after the first one in a sequence, are sent as replies to the first, so that the whole set can be read as a single thread,
2) the option to send tweets in reverse chronological order so that they will show up in the Twitter stream in the order you wrote them.
Very useful. Easy. Immediate. 9/10
Little Pork Chop is the work of love of Dave Winer.
Free to use.
Try it out now: http://little.porkchop.io/#
More info: