Because attention is so easy to gather on Twitter, and because your follower count can climb with the speed of a soaring stock, you might find yourself falling into the too typical trap of thinking Twitter’s purpose is to gather as much attention as possible. It’s not.
**Attention is great, but it’s only the end result of getting what you’re really after – quality relationships.
Here's what caught my attention:
**The best way to get the most from your Twitter conversations is to understand the ecosystem.
**Twitter isn’t a chat, it’s a never-ending party.
**When you have a conversation with someone, one-on-one, the two of you are both engaged; two listeners sharing a single conversation.
**Take time to get to know your fans. Not just because they’ve been helping you out and you want to repay the favor, but because they can help you understand more about who your audience is and how you can serve them best.
You want to find the signal through the noise, and filtering your tweets is a great way to make that happen.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/sdWbM7]