From the article: "Many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need.
So how can your company get to the top of a social media search page?
By using keywords.
Here are some of the places and different ways you can use keywords on your social media pages.
#1: Find the right keywords for your social media accounts:
it’s important to realize that the keywords you decide to use will be different for different social media accounts. It is not a “one keyword fits all” operation.
#2: Use the keyword in photo captions:
The goal is to use keywords on your social media site whenever possible. One of the first things you can do is use these keywords to describe your company photos.
#3: Use your keyword when linking and tagging webpages:
Social media keywords generally work best with sites such as LinkedIn and Facebook, but this ideas works just as well when it comes to Twitter.
#4: Include the keyword in your headline...
#5: Include your keyword in your summary and “about” section..."
Read the full article http://j.mp/w97lmm
(Curated by Giuseppe Mauriello)
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Giuseppe Mauriello
While SEO experts keep saying that "search engine optimization" is not dead, it's only changing, I am quite happy to see that more and more of the SEO techniques that have been promoted as the "smart" way to make anyone web site more visible, are finally crumbling down one by one.
In this excellent article, Neil Patel, identifies five of them, that carry more big risks than benefits for anyone web publisher still adopting them. These are:
1) Guest Blogging (spammy kind)
2) Incoming Links with Optimized Anchor Text
3) Low quality inbound links
4) Using lots of relevant keywords inside your content
5) Relying more on building inbound links than on creating high-value content
Excellent recommendations for anyone publishing online. It's time for those who have quality ideas and content to regain their due value and visibility, stolen for so long by those who, without either one, invested fanatically in content marketing and search engine optimizing without ever creating real value.
Useful. Informative. 8/10
Full article: http://www.quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/